What is a Development Producer?
A Development Producer is at the front of the development team (or on their own in a small independent company), and is responsible for bringing stories to life, in order to generate revenue for the company by securing commissions with broadcasters.
What is the Job?
The Development Producer has to have the creative ability to come up with new ideas, or to help develop other people’s ideas. However, they also need to have business knowledge and drive as they are responsible for pitching to commissioners who are often hard to please. The Development Producer has to know the idea inside out and must be prepared to answer any questions and queries at the pitch.
If the Development Producer fails to sell the idea in the pitch meeting, they will have to think on their feet and they must present alternative suggestions. Put simply: if the pitch isn’t a success, the company risks not securing any commissions, and therefore not making any money!