It’s Your Viewer Sitting At Your Right Hand

It's Your Viewer Sitting At Your Right Hand

How will social media affect the way that we make and watch programmes in the future? This week Moray caresses his crystal ball to find out.

“Social media” is the hackneyed phrase of our time, attached to any venture which could involve a minimum of two people and a computer. The phrase seems as likely to refer to the rejig of a coffee-shop’s opening hours as to a new version of Facebook. It’s the kiss of death to any executive proposal if “social media” isn’t incorporated somewhere in the first line. It’s a compelling bandwagon, and I’m as liable as anyone to be geed-up by the Socialnomics viral that took marketing execs by storm last month.

But just because the ‘social media’ phrase is as indistinct as New labour’s ‘Third Way’, doesn’t mean that social media isn’t going to affect the way you work too. You might think that telly is a social medium already, but here’s my latest crystal ball reading on what Social Media will mean for television production. In short, we’re all going to be at it soon.

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