What is a Motion Graphics Designer?
A Motion Graphics Designer is responsible for creating complex graphics, animation, and live video content for the web, television, and film.
What is the Job?
Motion Graphics Designers are a fundamental part of the creative process. They are responsible for creating a variety of graphics, such as trailers, advertisements, movie clips and title sequences. They use visual effects and other cinematic techniques to bring life to paper sketches and ideas. Motion graphics design is really a subset of graphic design, taken to the next level, as designers must adopt graphic design principles in video and film production and then apply animation techniques on top.
A Motion Graphics Designer uses their skills to create moving words, logos, text and numbers on screen during a TV show or film. Day to day tasks can including designing graphics and animations using computer software, creating basic designs and drawings with pen and paper, converting static objects into animated objects through modelling and optical scanning and creating animated sequences.
As a titles designer with over three decades in the business, Richard Morrison has seen plenty of changes in the industry. Here he discusses how credits have become part of the filmgoing experience. Text: Chris Patmore
Although the majority of cinema-goers leave their seats as soon as the end credits start to roll, the opening titles have become an unmissable part of the film-viewing experience. One of the pioneers of integrated credits sequences is the highly-respected British designer Richard Morrison who, over more than 30 years, has created opening titles for more than 130 films; among them such memorable movies as Ghandi, Brazil, A Passage To India, Batman, High Fidelity and Sweeney Todd. It’s surprising to learn, then, that Morrison didn’t set out to be a titles designer.
“I was a graphic designer-painter-photographer, then a friend of my father, who was a film editor, said, ‘Do you fancy doing a stint at a trailer company near Pinewood?’” he recalls. “So I said I could do that, and I bumped into Maurice Binder [designer of the iconic Bond titles]. That was in the days of rostrum cameras, film opticals – an organic way of creating stuff. He showed me a few things and said I should have a go at it myself. The first one that I did was Quadrophenia.”