Shutterstock blogger, Jordan Roland, takes a look at how their extensive library of stock footage was used as part of a re-branding project for location-based social network, Foursquare:
A lot goes into making compelling commercials. There’s pitching the idea, storyboarding the actual video, location scouting, actor auditions, clearing locations, getting permits — and that’s before you even turn a camera on. So what if you don’t have the time to do all of that?