Shutterstock: Bringing Foursquare’s New Brand to Life

Shutterstock blogger, Jordan Roland, takes a look at how their extensive library of stock footage was used as part of a re-branding project for location-based social network, Foursquare:

Bringing Foursquare's New Brand to Life

A lot goes into making compelling commercials. There’s pitching the idea, storyboarding the actual video, location scouting, actor auditions, clearing locations, getting permits — and that’s before you even turn a camera on. So what if you don’t have the time to do all of that?

The creative folks at JaegerSloan Studio reached out recently to let us know they’d be working on a spot for the launch of the newly re-branded Foursquare. The catch? They only had a week to deliver the final product. With a timeline so short, they needed to find a way to use preexisting footage in their video.

We can’t stress how awesome JaegerSloan’s Doug Jaeger and Kristin Sloan were for letting us document their work, which enabled us to create this special insider video showing exactly how they helped bring the new branding of Foursquare to life.

Watch our behind-the-scenes video above and check out the final product below!

Shutterstock has over 2 million videos from top videographers around the globe. The extensive library offers high production value footage including time lapses, aerials, green screens, and model-released clips. Check out Shutterstock for your next project: