Creating a TV Brand

Creating a TV Brand

This week, Shine TV’s Jamie Munro, explains the importance of brand-power when developing a hit series and demonstrates its significance in the domestic and international marketplace.

At Shine TV, creativity is at the heart of everything we do, from the creation of new ideas, to the execution of our hit shows but crucially, the way that our commercial and creative teams can interact to bring a new life to content both in individual markets and overseas.

There are 3 key components we prioritise as we push forward to propel our existing global franchises and fast track the best new ideas to screen: ‘Brand Creation’, Brand Building’ and Brand Exploitation’.

When do you start to think of your programme as a ‘Brand’? From the moment the programme idea is conceived, we are thinking about what it will mean to viewers and the relationship it will have. We are thinking right from the start in terms of ‘Brand’.

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