Is Disney ready to lead the streaming services market? When the market share of streaming services starts revolving around content, Disney looks like it has everything set up to gain leadership over Netflix.
An increasingly crowded market
Back in 2011, when Netflix decided to detach its streaming service from its original DVD rental business, its strategy was focused on licensing deals with studios and cable channels in order provide the widest catalogue to customers at a bargain price. Netflix’s competitive advantage was almost entirely based on affordability and on the technological framework on which the service was built on, which empowered users with unprecedented flexibility in the way they accessed content.