Your DIY Guide To Gaining an Audience of 17 Million

Your DIY Guide To Gaining an Audience of 17 Million

Could delivering online content be the way to find treasure at the end of the rainbow? We’re all aware of its potential, but how it can be exploited?

It’s a quarter of a century since Channel 4 opened the floodgates to the growth of the independent production sector. Many indies are now bigger and richer than anyone thought possible, and arguably they are the core of the television industry.
In contrast, some of the broadcasters are beginning to resemble shop windows for the formats of any production company with the cash flow to put them there.

But there was an exciting time in the mid-1980’s when it seemed that anyone with a commissionable programme idea could put together a production company and get it made. It might not have made them rich, but they were part of a thrilling cultural movement.

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