The Currency Of Ratings

The Currency Of Ratings

This week, Steadfast TV’s Paul Crompton, delves into the┬áblack hole of audience ratings.

You’ll have seen those city workers on the train each morning with their blue suits and pink newspapers. They scour the FT to see if they’ve still got an office to go to. Has the gross domestic product of Portugal gone for another siesta? Has Sterling been sushi’d by the Yen? It’s the same for us TV lot, we’re obsessed with overnight figures too. The main difference is that when city workers screw up, the world caves in. When we screw up… it’s worse… AA Gill slags us off.

It’s said that television is democratic. The viewer votes every night with the remote control, singley affecting our careers as they flit from one channel to another. If your latest programme rates well it puts a spring in your step and gives you a strong bargaining tool for the next commission. The overnight ratings are TV currency.

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