As they make significant moves into the content industry, tech giant Apple has already started hiring top executives from major firms in the business.
Apple had made their plans clear over the summer, when they launched their first two shows: Planet of the Apps and Carpool Karaoke. The company was looking to expand into the fast-growing market of video content, and they planned to do so by introducing video broadcasting on Apple Music, eventually aiming at becoming a competitor to Netflix, Amazon Video and Hulu.
Determined to make a splash on the original content stage, they closed a deal last month to produce the legendary director Steven Spielberg’s Amazing Stories. Originally aired in 1985, the series won five Emmys before being cancelled, but now a big comeback is imminent as the Cupertino company has invested as much as $1 billion for a new 10-episode season.