With distribution in film theatres often infeasible for independent features and DVD sales plummeting, all in combination with a general oversupply of content, the thought of a deal with Netflix seems like the Holy Grail of distribution.

Aside from the money (although in fact,  the streaming service does not usually pay more than four figure sums in licensing fees) the really alluring prospect is getting your film delivered to more than 100 million potential viewers worldwide. Obviously, though, it is not easy to obtain such a deal. Netflix usually request films they’re interested in, but if your film has not been screened at major festivals or if it didn’t go viral, you will be better off going through a distributor or aggregator.

The first step is getting your film into the Netflix Database, which is basically a list of potential additions to the Netflix library. In order to do that, you have to either get a distributor on board with your project who can leverage connections within the company, or go through an aggregator.
A good option for independent filmmakers with few connections or who don’t want to share their revenue with third parties, is indie distribution company Distribber. It is owned by IndieGoGo and deals with distribution on Netflix and other major streaming platforms in exchange for a single fee (up to $1600), and you get to keep all of the revenues.

Once your movie is in the database, your job is to prove there is a demand for it: as many users as possible have to request it in their Netflix queue. So ask everyone you know, promote it on social media channels, do anything in your power to get people to actually request your film. This will not only increase your chances of getting the deal in the first place, but also increase the licensing fees you will get once the deal has gone through.
While the selection process is mainly based on the demand queue, other factors are also helpful: a legitimate IMDb listing, good scores on Rotten Tomatoes, an adequate press coverage are all beneficial.

If you are successful in all of the above, Netflix will contact you or your distributor to negotiate a licensing deal. Usually Netflix looks at licensing films for 1 or 2 years, and, as mentioned, they agree to pay a one-time fee which is usually around a few thousands pounds, in return for unlimited views of your film.

While obviously this shouldn’t be your only target as a filmmaker, as you should also chase different paths such as film festivals, public screenings, traditional distribution deals with TV channels and movie theatres to promote your work, Netflix remains a terrific opportunity that you shouldn’t miss.

So start preparing your pitch, promo pics and trailers and get your movie out there! Best of luck!