Whether you’re applying for a job or scouting for work, it’s essential that you do your research. If it’s a production company, a knowledge of their programming and overall mission is essential. How can you empathise with this and how can you relate to the work they do? In doing this you could also consider their competitors and the content that they produce, what makes this company appeal to you and how can you help the company achieve its goals? Adding personal opinion or comment will hopefully make you more memorable (and for the right reasons), engaging with a company and the work that they do can only benefit you in your application. Remember, stating what you can bring to the table is paramount.