Job Title: Video Director (Performance Creative)

Location: Kennington, London

Employment Type: Full-time, Hybrid working in London.

Salary: £30,000 - £40,000

Essentials:

Experience creating "Social First Content" or Delivering authentic performances from Talent/Contributors
Providing a Portfolio or Showreel of relevant directing work is essential for all applications.ork is essential for all applications.

About Us

We are Hambi Media, part of the Soar Group! We're a dynamic paid ads marketing agency specialising in DTC brands, helping them scale through high-performing, conversion-driven video content. Our creative team thrives on authentic storytelling, performance-driven visuals, and innovative production techniques that drive real results.

Role Overview

We're looking for a Video Director with Self-Shooting abilities who can take ownership of directing performance driven video ads. You'll be responsible for directing, some shooting (along side DOP), and analysing edits for high-performing ad creatives tailored for paid media (Meta, TikTok, YouTube, etc.). You must be skilled in both narrative-driven and Authentic UGC-style content (e.g. podcasts, street interviews, testimonials & viral organic concepts) while also understanding performance marketing principles.

Requirements
Key Responsibilities

Directing - Lead and execute shoots, working closely with talent, crew, and working both in studio & on location environments to create highly authentic performances that are native to social.
Creative Concepting - Collaborate with the strategy and media buying teams to elevate ad concepts that convert.
Camera Operation - Be hands-on with filming when needed, ensuring appropriate visuals optimised for paid social platforms.
Testing & Optimisation - Analyse ad performance data and iterate on creative based on results.
Production Logistics - Assist with managing shoot schedules, locations, talent, and equipment to deliver high-quality assets efficiently.
Trend Awareness - Stay updated on the latest video trends, platform algorithm changes, and ad formats to ensure content remains fresh and effective.
Required Skills & Experience

3+ years experience in video production, directing, and self-shooting for digital marketing campaigns.
Proven track record of creating high-converting paid ad content ideally for DTC brands.
Strong camera and lighting expertise, with proficiency in operating & Shooting with Sony FX3, iphone cameras.
Solid understanding of direct response marketing principles and how to craft video content that drives conversions.
Ability to work independently, manage multiple projects, and meet tight deadlines.
Strong ability to direct authentic & natural performances.
Experience in UGC-style, TikTok-native, and mobile-first content creation is a must.
Bonus Skills

Proficiency in Adobe Premiere Pro, After Effects, and other relevant post-production tools.
Experience working with influencers and content creators.
Knowledge of ad platform best practices for Meta, TikTok, and YouTube Ads.
Benefits
What We Offer

You will be part of a world-class team, made up of high-performing, motivated individuals working with large D2C brands around the world.
You will learn from an experienced team how brands succeed and grow revenue via Facebook, Instagram and Tiktok.
Ability to work from any location when not on shoots - with flexible working hours.
Extra holiday - take your birthday off.
Ability to progress into leadership roles in a fast-growing agency.
Company pension scheme.
Structured training and development.
Lots of team building activities.
Annual salary reviews.
Bonus incentives.
Flexible & Hybrid working (remote/ in-office mixture)