Director of Digital Content
London
ITN Productions is an award-winning production powerhouse, renowned for its bold storytelling, journalistic integrity, and innovative content across broadcast, digital, and branded platforms. As we launch a new digital division, we are seeking a visionary Director of Digital Content to lead this exciting expansion.
This is a unique opportunity to shape the editorial and commercial direction of our digital output, building on ITNP's legacy of excellence while driving innovation, audience growth, and revenue across platforms. You will be at the forefront of our digital transformation, leading a talented team and delivering content that resonates with audiences and partners alike.
Key Responsibilities
Define and execute the high-level editorial and business strategy for ITNP's digital division
Build and lead digital teams, fostering a culture of creativity, collaboration, and performance
Oversee all digital content, including commissioned and contracted output, social media, and YouTube
Drive audience engagement and growth through data-driven content strategies, platform optimisation, and monetisation
Collaborate with communications and marketing teams to amplify reach and brand impact
Manage budgets effectively and ensure commercial targets are met or exceeded
Ensure all content complies with relevant editorial and regulatory standards
Develop and implement a phased roadmap for digital growth (Phase 1 to Phase 3)
Represent ITNP externally, leveraging industry relationships and reputation to build partnerships and opportunities
Key Requirements
A proven senior leader with extensive experience in production and a great track record in digital content, strategic leadership and unscripted production
Strong experience in change management
Demonstrated success in building and scaling digital teams and operations
Strong track record of delivering audience growth and commercial success
Deep understanding of digital platforms, analytics, monetisation models, and content trends
Excellent leadership, communication, and stakeholder management skills
Knowledge of compliance and regulatory frameworks in digital media
A respected industry figure with strong professional networks and a reputation for creative excellence
Proven business development skills, with a track record of winning new business
Experience of budget management and proven experience of devising and implementing successful strategic plans
You will be fully aware and live up to ITN's values, standards and behaviours, be committed to diversity and inclusion and be a first-class team player