About

LN-CC is a London based retail concept consisting of an online platform and 5,000sq ft store space in East London. LN-CC combines the tangible roots of traditional retail with a progressive approach to the online market. We believe in achieving everything on our own terms, continually striving to push things forward. This project is more than a store, it's an evolving platform of curated ideas encompassing clothing, music and art in both a physical and digital environment.

Store. The London-based concept space, designed by renowned artist and set designer Gary Card, is more of an installation piece than a traditional shop fit and sets us apart from any other London retailer. The store consists of three distinct rooms, a book and record store, and a club space for private events. Each area has its own themes that as a whole embodies the LN-CC concept, and is linked together by an indoor forest and futuristic skeletal tunnel constructed from raw wood and
orange acrylic. The sound in the LN-CC club space has been engineered by our resident sound man and industry veteran Mickey Boyle. He has installed a vintage ATC system with an extensive history and a huge sound - one of the most refined in London.

Product. Our mens and womenswear is based around unisex styling, music, books, exhibitions and limited worldwide releases. We curate our clothing offer in a very specific way by fusing together what we believe to the be the best brands within the mainline arena, including Lanvin, Jil Sander, Balenciaga, Dries Van Noten & Rick Owens, with underground Japanese brands
such as SASQUATCHfabrix and SUNSEA. We then add to our mix the best of the up and coming brands from all over the world, including J.W. Anderson, 1205 & Tze Goh. We merchandise everything together in a way that reflects how we would wear the pieces. The result is a street wear influenced selection of the best produced and most sought after product in the world. We take
both our book and music offerings just as seriously as the clothing. These categories are by no means simply an 'add on'. Our books are curated by Conor Donlon of Donlon books, a globally recognised collector of rare and outsider literature, whilst our genre-spanning selection of used vinyl is sourced from the collections of some of Europe's most respected 'diggers'.

LN-CC.COM. Our website is a curated e-commerce platform with an International customer base, and we ship for free Internationally on all full price orders as standard. The site is fully interactive in English, Japanese and Chinese, with partial translation in Korean. We operate targeted social networks in China, Japan and Korea, as well as on Facebook, Twitter and Tumblr. We have shipped to over 70 countries since launch in September 2010. Prices are visible in eight currencies and in-currency purchasing will be live in 2012. We are constantly striving to improve usability, with a view to adding more currency and language options to enhance the experience for international customers.