About

The Cobra Group is a young, diversified group of companies with interests in sales and marketing, insurance, energy, financial services, high-tech security, field marketing and promotions, business process outsourcing, mid-range super yachts and motorsport.

The combined yearly turnover of the Group exceeds a billion dollars and it's estimated there are over 100,000 people worldwide who are connected every day to the Group and are involved in its regular activities. Cobra Group now has presence on 5 continents and speaks to over 1 million people every day in more than 20 countries, 800 locations in 10 Group companies.

Cobra Group started selling consumables 23 years ago in Sydney, Australia and had the ambition to build the world's largest and most successful Sales and Marketing company.

The Group has achieved this goal and over the last five years has been working hard to diversify into other businesses that complement its core expertise.

This strategy has also been a runaway success and, as a result, the Group has begun building a diversified Group of entrepreneurial companies all with a common theme of providing the people associated with the business a world of opportunity.

On August 7, 2010, at our Annual Convention in London, Cobra Group launched a new look identity and officially branded the overall Group the Cobra Group of Companies. Face-to-face sales and marketing is still the major line of business and the Group took the opportunity to position Appco Group as the largest company, consolidating all the sales and marketing activities under the one brand.

There is no doubt Appco Group is one of the world's premier companies in this space and, year-after-year, the Group continues to generate billions of dollars in value for the wide range of blue chip companies it works with.

Appco Group has over 50 major clients in 23 countries and is represented in more than 800 locations with sales representatives delivering more than one million Human Commercial every day.

Appco Group has raised hundreds of millions of dollars for many of the world's leading charities, helped athletes attend the Olympic Games, delivered leading-edge pay-TV and broadband services, instant consumer credit solutions, home security, more cost-effective mobile and landline phone calls through to reducing home energy bills and saving over 100 million litres of water with the world's leading waterless car wash and wax product.

In summary, Appco Group provides a lot of people in a lot of countries access to better services, innovative products and the ability to make a difference in the world.