Our journalists are revered for their sharp and incisive writing. And our marketing communications are renowned for the way in which they accurately and consistently reflect the tone and house style of the newspaper. We are constantly recruiting new subscribers, using marketing communications to increase awareness of our brand, piquing peoples' interest in our journalism and encouraging increased levels of engagement with our content such that a subscription to The Economist represents good value for money. We have ambitious plans for The Economist and with that, comes a need for a Copywriter.

The successful candidate will sit with and report into our marketing team based in Canary Wharf. They will be trained by, and then maintain constant and close links with, our editorial team based in central London. And while the majority of the work will be undertaken to support the marketing team based in London, the successful candidate will also support our marketing teams in other regions including the US, Asia and Europe.

Accountabilities
How you will contribute:

Reacting at speed when an event occurs that is of importance to our audience, to ensure we keep them informed and surface content (timely and timeless) at the appropriate time
Writing product descriptions that are accurate, clear and concise so that subscribers understand what the products are and how / when they might use them
Sub-editing short-form (e.g. Online Banner Ads) and long-form (e.g. Direct Mail) marketing collateral so that it is consistent with house style
Advising and mentoring our marketers so that they themselves can write better copy themselves, which will ensure the process of writing marketing copy becomes more efficient over time
Adhering to, and indeed improving, our brand and copy guidelines
Becoming the guardian of all marketing-related copy
Experience, skills and professional attributes
The ideal skills for this role are:

Wants to work in a fast-paced events and news environment
Has an interest in events and media
Understands the need for a brand such as The Economist to speak with one consistent tone of voice
Has an interest in working with the commercial departments of an organisation
Wants to write compelling marketing copy
Enjoys variety
Is capable of managing a multitude of demanding stakeholders
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The Economist Group values diversity. We are committed to equal opportunities and creating an inclusive environment for all our employees. We welcome applicants regardless of ethnic origin, national origin, gender, race, colour, religious beliefs, disability, sexual orientation , age or marital status.