We're seeking a creative and versatile Content Creator to join our team at Bright, developing engaging multimedia content that resonates with accounting professionals and small-to-medium enterprises across the UK, Ireland, and Australia. You'll be responsible for creating compelling video, audio, and social media content that educates, informs, and engages our target audience of accountants, bookkeepers, payroll professionals, and SME decision-makers.

Key Responsibilities
Video Production

Collaborate with the marketing team to develop video concepts and storyboards that align with our brand image and marketing objectives.
Film and edit high-quality videos for marketing promotional purposes and to produce training videos on our software to be used across various platforms, including but not limited to Instagram, Facebook, and YouTube
Utilise video editing software and tools to create, edit and enhance footage, incorporating graphics, animations and music.
Manage the video production process to create a cohesive and visually appealing product that effectively communicates the desired message.

Content Creation

Create engaging content including podcast episodes, webinar recordings, and educational series
Design and write social media content optimised for LinkedIn, Twitter, and other professional networks
Produce educational content that simplifies complex accounting, payroll, and business topics
Develop content calendars and maintain consistent publishing schedules across all channels
Audience Engagement

Create content that addresses the specific pain points and challenges of accounting professionals and SMEs
Create informative content that showcases Bright's expertise and industry knowledge
Engage with community feedback and incorporate audience insights into content planning
Adapt content tone and messaging for different regional markets and professional contexts
Monitor and analyse the performance of content on social media platforms and provide insights and recommendations for improvement.

Technical & Creative Skills

Film, edit, and post-produce video content using professional editing software
Record and edit audio content with attention to sound quality and professional presentation
Create visually appealing graphics, thumbnails, and social media assets
Ensure all content meets brand guidelines and maintains consistent quality standards
Skills, Knowledge and Expertise

Experience & Skills

1-3 years of content creation experience, preferably in B2B or professional services
Proficiency in video editing software (Adobe Premiere Pro, Final Cut Pro, or similar)
Experience with audio editing and podcast production
Ability to communicate complex technical topics in an accessible way
Understanding of social media best practices, particularly LinkedIn for professional audiences
Technical Competencies

Video production skills including filming, lighting, and audio recording
Graphic design capabilities using tools like Adobe Creative Suite or Canva

Desirable Skills

Experience creating content for B2B businesses and professional audiences
Knowledge of SEO and content optimization strategies
Analytics reporting