Role Purpose

The Video Producer works within the Creative Content team to ideate, create and deliver compelling stories that resonate with audiences. They are responsible for working with the Head of Video and with the design and editorial departments, collaborating in meetings, on briefs and leading shoots to produce highly-polished, on-trend, beautifully written branded content.

They must be an experienced video producer, who understands how to curate high quality, glossy content as well as fast turn-around, always on content. They will have the proven ability to work across and pull together multiple projects simultaneously with a strong awareness of digital trends. Must have extensive shoot experience and feel confident leading small - large scale shoots. The candidate must also have proven edit producing experience.

Beamly's creative scope comprises of 4 inter-related areas:

Marketing Science: Using 1st to 3rd party data to discover and better predict effective content messaging, creative approaches, targeting criteria and target platforms for digital marketing campaigns

Content Foundry: Creative that enable brands to use data to make more effectiveness and more engaging campaign content, sourcing from Beamly and Beamly-accredited digital-first, mobile-first creative partners

Media Optimization: Creative that enables real-time optimization of social and programmatic digital marketing campaigns according to brand objectives

Website and eCommerce: Creative for next-gen website hosting, building, dynamic user journey optimization, engagement and conversion into e-commerce and in store activation

Key responsibilities

• Ideating and producing detailed and accurate briefs for brand-affiliated video and photo shoots, then taking lead from concept through to execution.

• Writing concepts, presenting to clients, storyboarding, scripting, shooting and edit producing.

• Working collaboratively (pre-production, on-shoot and post-production) with the Design team to ensure all visual assets are brand-appropriate and to Beamly standard.

• Sourcing new talent and freelancers (models, photographers, makeup artists) and managing relationships with these contacts on an ongoing basis.

• Maintaining a strong knowledge and understanding of the worldwide beauty conversation, including in-depth knowledge of existing/emerging trends.

• Utilising social listening tools to ensure that all Beamly content is relevant to the current beauty zeitgeist and answers the needs of the consumer, as well as the brand.

Experience Requirements

• Minimum 5 years of video production experience.

• Ability to create detailed storyboards, set up and lead a shoot, as well as producing the edit.

• Ability to understand brand and industry jargon, market awareness and strategic business goals to campaign creation

• Total fluency with current and emerging beauty trends - must know your Barry M from your Anastasia Beverley Hills

• An obsession with tracking which parts of your output have succeeded (or failed) with your audience - and spreading learnings to the rest of the team

• Ability to work in a self-directed way in an unstructured, fast-changing, highly collaborative environment.

Competencies

The following behaviours and characteristics are key to success in the job. Post holders are expected to demonstrate all these competencies when fully developed into the role.

• Planning and Organising: Ability to think ahead to establish an efficient and appropriate course of action for self and others.
• Influencing/Persuading: Ability to present sound and well-reasoned arguments to convince others, drawing from a range of strategies to persuade people in a way that results in agreement or behaviour change.
• Decision Making: Ready and able to take initiative, taking a proactive approach to work without close supervision.
• Communication: Excellent written and verbal communication skills. Ability to get one's message understood clearly by adopting a range of styles, tools and techniques appropriate to the audience and the nature of the information. Able to make complex problems understood by a range of audiences.
• Team working: Collaborative and constructive attitude and approach when working with project and discipline teams. Pro-active attitude to utilising downtime to the benefit of the team.
• Resilience: Able to maintain personal effectiveness by managing own emotions in the face of pressure, challenging deadlines, increased workload, set-backs or when dealing with difficult situations. Approach to work is characterised by commitment, motivation and energy.

This document is designed to convey some of the main elements of the named role. The tasks involved in the role are not limited to what is described above. Additional tasks may be required of the role-holder. As a role develops, job requirements may change, and Beamly appreciates the flexibility of all employees should this be the case.