We are looking for a dynamic Social / Senior Creative to join our team and play a key role in developing original content series and hero social shows for DMG New Media.

DMG New Media is the Daily Mail's new social publisher, built on a network of over 150 million social followers across news, entertainment, sport, and other brands. We are at the forefront of social media and driving massive growth.

This role spans the full creative process - from ideating concepts to producing and publishing high-impact social content. It will also include supporting responses to commercial briefs and seamlessly integrating editorial series into branded content.

The ideal candidate is highly creative, hands-on with video production, and has a deep understanding of social media trends, audience behavior, and what makes content thrive across platforms.



Main Responsibilities

Develop and oversee the creation of original, platform-native formats and franchises for social platforms - designed to engage Gen Z and Millennial audiences.
Lead creative ideation and storytelling across short-form video, taking concepts from initial idea through to final delivery.
Champion a test-and-learn culture, using platform data, trends, and insights to drive creative decisions and constant innovation.
Respond to briefs by translating objectives into premium, editorial-first social ideas that deliver measurable engagement and impact.
Develop compelling creative proposals that highlight the power and performance of DMG New Media's storytelling and audience reach.
Collaborate closely with production, design, and talent teams to deliver high-quality, on-brand creative assets at scale.
Help define and elevate the creative identity and visual language of DMG New Media's social channels, ensuring a consistent and distinctive editorial voice.
Maintain expert-level knowledge of evolving social media trends, platform algorithms, content performance metrics, and audience behaviour.


Candidate Profile & Essential Skills

Experience: Proven track record (5+ years preferred) in a Creative Strategy, Social Editor, or Creative Lead role within a major media publisher, social platform, or leading digital/creative agency.
Social Expertise: Deep, hands-on knowledge of TikTok, Instagram Reels, YouTube Shorts, and other key platforms - with a portfolio showcasing high-performing short-form video content aimed at Gen Z and Millennial audiences.
Creative & Strategic Thinking: Ability to turn ideas into engaging, editorially led social storytelling that resonates with audiences and strengthens brand positioning.
Storytelling & Vision: Strong editorial instincts and a passion for news, entertainment, culture, and sport. A visionary storyteller who can craft compelling narratives in quick, social-native formats.
Collaboration & Communication: Excellent written and verbal communication skills with the ability to articulate creative ideas clearly and work effectively across editorial, production, and design teams.


What We Offer

Opportunity to work with exciting brands and innovative campaigns.
A creative, supportive, and collaborative team culture.
Room to develop skills and grow within the role.
Package Description

Our benefits package increases the longer you've been with us. Here's what to expect:

25 days' holiday (increasing by 1 per year up to a total of 30)
Upon joining you will be automatically enrolled onto the Pension Plan at the minimum level of 5% employee contribution, 3% Company contribution.
Life cover under the Pension Plan of up to 3x your basic salary.
DMGT Discounts (for discounts on online shopping, vouchers and reloadable cards)
Subsidised canteen
Onsite gym (Northcliffe House only)
Onsite nurse and GP clinics (Northcliffe House only)
Our Employee Assistance Programme
Discounted dining cards
Plus many other benefits....

Our Commitment

We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.

We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process