The role

Plan and deliver social media activity which sits outside of the pod structure, towards the agreed outcomes.
Work with the Senior Social Media Manager to ensure the overall plan is integrated and appropriately planned for audience and outcomes.
Publish assets across a range of Social platforms, ensuring the right message reaches the right audience at the right time.
Monitor the effectiveness of the social media activity and deliver optimisation and change which increases impact on KPIs.
Act as a key point of operational escalation for streamlined social media activity which uses assets sourced from outside ITV Creative.
Work with production teams to ensure content is high quality, on brand, compliant, appropriate and performant on social media.
Monitor performance and feedback learnings back to the wider social media team to paint an ongoing picture of what activity is performing best, to drive optimisation across all activity.
Ensure all social media activity is in line with legal, commercial, rights, OFCOM and Duty of Care guidance and regulations.

Skills you'll need (minimum criteria)

Solid experience working within Social Media along with a solid understanding of social media and platform expertise
Strong ability to define and deliver social media activations for marketing, working towards clear outcomes and KPIs.
Very strong communication and stakeholder management skills.
Strong understanding and curiosity towards the social platforms and the types of content that work best on each
Experience working in a fast paced and dynamic environment
Other things we're looking for (key criteria)

Excellent editorial judgement and sensibilities.
Excellent copywriting, spelling and grammar skills
Highly organised and able to work under pressure and to tight deadlines
Good at understanding and interpreting data to aid decision making
Flexible and able to adapt to changing circumstances
A can-do, collaborative, get-things-done approach.
A genuine passion for ITV programmes.