The Social Media Manager is accountable for ensuring all content on Spitfire Audio's new subscription service LABS+ social channels adhere to brand guidelines, and is published in a timely and accurate manner.

Working closely with the Marketing and Product teams, the Social Media Manager will responsible for producing a regular flow of content for social media tailored to music makers, with the aim to grow and engage with new audiences and create a community around LABS+, increasing numbers across all platforms, whilst keeping abreast of new releases and aiming to grow subscription numbers. This includes creating content, writing engaging short-form copy for posts and ensuring that assets created by this position, Design and Video teams are delivered to a high standard and on-time and working with content creators. They will also be responsible for advising the Marketing team on content output to optimise performance, based on data analysis.

In addition, the role will include working with content creators and artists to create and deliver content that educates and inspires music makers to work with LABS+ products - focused on delivering content specifically commissioned to share on LABS+ own channels.

Key components

Curate, brief and coordinate content to be shared on LABS+ social channels and forums (YouTube, Instagram, Facebook, LinkedIn, TikTok, Reddit, VI-Control, Snapchat, Discord)
Grow an engaged community around the brand
Schedule and maintain the content calendars for LABS+ social channels
With the help of the CX team, engage with customers, responding across all of LABS+ socials
Share all output across all socials, optimising for best results.
Use the CRM to build a resource that enables the Marketing team to understand who is best to work with on which types of project, and track the status of relationships with Spitfire Audio LABS+ creator network
Provide in-depth reporting on the performance of your work in order to capture learnings and recommend improvements for product launches and brand campaigns
Keep up to date with the latest news and trends around music, music making, social media and content creation

Essential Skills

A minimum of three years working in a social media strategy role
A deep understanding of and passion for social media and digital marketing, including scheduling and analytical tools and best practices, particularly in the music space
Skilled in design (Figma, Adobe Suite,Canva)
Exhibits a growth mindset with regards to feedback
Skilled in briefing and presenting ideas to multiple stakeholders
Excellent verbal and communication skills in English
Attention to detail for both copy and assets
Track record of independent working and a strong team collaborator
Advanced organisation and workload management
Familiarity with media composition and scoring with orchestral libraries is a big plus