Working in partnership with our client, you'll be the social catalyst behind conversations that elevate everyday personal care products into memorable brand experiences. Working at the intersection of brand strategy and cultural relevance, you'll translate strategic briefs into compelling social content that resonates with audiences. We're looking for someone who understands brand personality and can easily translate it into conversations on social media. Success means creating distinctive social moments that make our brands stand out in crowded feeds.

What you will be doing:
Lead and execute social-first content strategy across assigned Personal Care brands
Develop and execute "Always On" social approaches across paid and organic channels
Identify and capitalise on cultural moments to maximise brand relevance
Work with insights teams to identify trends and inform creative direction
Manage social communities and embed brands in relevant conversations
Collaborate with in-house Content Creators and GenAI designers to develop and optimise content at scale
Oversee content creation and optimisation across multiple social platforms
Implement messaging hierarchy for social communities
Ensure content aligns with brand guidelines while maintaining cultural relevance
Receive and interrogate briefs from clients and support in brief development
Coordinate with the Personal Care Centre of Excellence team, sharing highlights and results for your market
Help to craft Tone of Voice guidance for FAQ and copy for brand's social channels
Support in development in social channel strategy workstreams
Plan and create social content calendars
Present content ideas and brand social strategy to clients
You will be open and willing to attend sustainability training relevant to your role and soak up recommended research and reading about sustainability issues

What you need to be great in this role:
Proven experience in social media management for consumer brands
Strong understanding of social-first content development
Creative flair and excellent written communications skills and great copywriting
Strong expertise in video content creation (TikTok, Reels, YouTube shorts)
Experience / familiarity with AI-powered content creation tools and optimisation
Deep knowledge of social platform best practices and emerging trends
Excellent project management and stakeholder communication skills
Understanding of social listening and trend identification
Experience in managing influencer marketing campaigns
Ability to analyse social performance data and optimise accordingly
Knowledge of paid social media planning and execution
Cultural awareness and trend-spotting capabilities
Works well under pressure
Ideally, experience and understanding in FMCG/beauty/personal care brand categories
Strong stakeholder management skills across departments
Knowledge of social commerce and conversion strategies
Experience managing multiple brand voices simultaneously
You can be the change - you prioritise environmental responsibility, social equity, and economic viability and how that translates into your day-to-day role