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Job Details

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Social Media Executive

Cardiff

We're looking for a strategic, ambitious and creative social media expert to run our BBC Cymru Wales accounts.

* You'll know what people will like, click, share and comment on.
* You'll know how to optimise content for social so that our stories and voices from Wales reach the widest possible audience.
* You'll be a natural collaborator, working with marketing and production teams to deliver amazing promotional campaigns.
* You'll be obsessed with understanding the data, and sharing insights with your colleagues.

Role Responsibility
As a champion of social media, you will be responsible for the day to day management of BBC Wales' popular and influential social media accounts (Facebook.com/BBCCymruWales, twitter.com/bbcwales, instagram.com/bbccymruwales).

Specific responsibilities for this role will include, but are not limited to;
* Managing the account's editorial plan, including creating/curating, scheduling and targeting content
* Ensuring editorial content meets audience needs, supports the account's brand values and is consistent with the agreed editorial style and tone.
* Working closely with digital production teams to ensure optimised assets are produced for the social accounts.
* Using social listening/measurement/insight tools and dashboards to generate social media reports and contribute to regular social media reviews with colleagues and stakeholders.

The Ideal Candidate
* The successful candidate will have experience of managing large scale, social media campaigns and accounts, across multiple platforms. You will also be able to demonstrate the following;
* You will have an understanding of Wales - including its history, culture, people, language and sport
* You will have utilised social platform management tools such as Salesforce Social Studio / Spredfast / Social Flow / Tweetdeck / Hootsuite to schedule content.
* As a creative thinker and innovator, you will have exceptional copywriting skills with the ability to interpret and adhere to brand tone of voice.
* An excellent communicator with experience of developing relationships with senior stakeholders.
* You will have experience of reporting and data analytics on social media channels and will be able to use insights to inform content optimisation strategy.
* Finally, you will have some knowledge of BBC editorial standards and how these impact our output on social channels.



Date Approved

20/11/20

Deadline For Applications

29/11/20

Job Title

Social Media Executive

Location

Cardiff

Remote Working Options

Not Applicable

Salary/Rate

TBC

Contract Type

Other

Duration

Permanent, Full-Time

Industry

TV

Minimum Experience

Not Specified

Preferred Genre Experience

Not Specified
ProductionBase

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