We're looking for a Social Editor to be at the heart of LADbible's audience growth strategy. You'll be responsible for distributing trending and breaking news to our global audience, ensuring our journalism reaches the right people, on the right platforms, at the right time.
You'll work closely with journalists and editors to shape a daily publishing schedule, using editorial judgement and data insight to maximise reach and engagement across social platforms and beyond.
This is a fast-paced, social-led editorial role with real impact on brand performance.
What You'll Do
Stay ahead of competitors by proactively researching trending news, stories, and viral videos
Identify and champion content that audiences will want to read, watch, or share
Take a 360° approach to sourcing and distributing content across multiple platforms and referrers
Collaborate with social editors, writers, and journalists to develop ideas and improve content performance
Schedule and post content, primarily across Facebook and X (Twitter)
Package articles by writing compelling headlines, captions, and selecting attention-grabbing thumbnails
Monitor performance using social and audience analytics tools, optimising content to maximise reach
Explore and adopt new methods for audience growth across search and other referrers
Bring creativity, initiative, and fresh ideas to the team, contributing to ongoing improvements
Work across a seven-day rota and cover live events as they happen
Who You Are
At least 2 years' experience in a newsroom, digital publisher, or newspaper environment
Experience working for a social publisher or digital newsroom is essential
Strong knowledge of social media platforms and Google Search
Interest in the UK and US news agenda, including pop culture, trends, and viral stories
Degree in Journalism, Broadcasting, Media, or equivalent experience (or strong relevant experience)
Experience selecting content and writing headlines for a digital audience
Understanding of trending news and how to turn it into engaging, audience-led stories
Working knowledge of analytics tools such as Google Analytics, Trends, Chartbeat, or NewsWhip is desirable
Proven ability to work collaboratively within editorial teams; mentoring experience is a plus but not required
Strong examples of content, posts, or articles that have driven audience growth
Strong proofreading skills and understanding of journalism law and ethics
