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We're looking for a senior, strategic Social Media Lead with 10+ years of experience scaling global B2B tech brands to millions of followers and highly engaged communities. This is not a "manage the channels" role - this is a build, scale, and reinvent mandate.You've done this before. You've grown audiences from zero to massive scale, shaped category narratives, and built social engines that directly impact pipeline and brand equity. Now, you're ready to do it again - this time by designing and operating AI-native social workflows.This role sits at the heart of the Content Team and at the intersection of AI infrastructure, HPC, and enterprise technology, translating complex innovation into compelling, high-impact social storytelling at global scale.Key ResponsibilitiesGlobal Social Strategy & LeadershipOwn and evolve the global social media strategy across all major platforms (LinkedIn, X, YouTube, emerging channels)Position the company as a category leader in cloud AIDefine and execute audience growth strategies that scale communities into the millionsLead social as a core business driver, not a support functionAI-Native Content & Workflow InnovationDesign and implement AI-powered content pipelines (ideation, creation, distribution, optimization)Leverage AI, automation, and emerging tools to 10x content velocity and qualityContinuously experiment with new formats and real-time content systemsBuild scalable systems-not one-off campaignsHigh-Impact Content & StorytellingTranslate complex technical topics (AI Cloud, HPC, full-stack AI infrastructure) into clear, compelling narrativesOversee creation of thought leadership, technical storytelling, and executive voice amplification for social channelsDrive always-on content engines and moment-based marketingCommunity & Audience GrowthBuild and nurture global communities of practitioners, developers, and enterprise buyersDevelop programs that turn audiences into advocates and contributorsScale engagement strategies that go beyond vanity metrics to meaningful interactionCross-Functional InfluencePartner with Product, Developer Relations, PR, and Demand Gen to align messaging and campaignsSupport executive leadership in building high-impact personal brandsAct as a strategic advisor on digital presence and narrative positioningPerformance & OptimizationDefine and track KPIs tied to growth, engagement, and business impactUse data and experimentation to continuously refine strategyOwn reporting frameworks that connect social to pipeline and brand outcomesWhat We're Looking ForExperience10+ years in social media, digital strategy, or content leadershipProven track record of scaling global B2B tech brands to millions of followersExperience in AI, Cloud, HPC, SaaS, or deep tech environmentsDemonstrated success building repeatable, scalable growth systemsExpertiseDeep understanding of social platform mechanics, algorithms, and emerging trendsStrong grasp of AI tools and automation in content creationExperience building AI-native or AI-enhanced workflowsExceptional storytelling ability - especially for technical audiencesMindsetBuilder mentality: you create systems, not just campaignsHighly experimental and data-drivenComfortable operating at global scale and high ambiguityEqual parts strategist and operatorBonus PointsExperience growing developer or technical communitiesBackground working with executive thought leadership at scaleFamiliarity with AI video, or generative content systemsExperience managing or scaling distributed/global teams
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