Department Description
Channel 4's Consumer Insight department exists to help the corporation understand the attitudes, behaviours and habits of our viewers. This helps guide both the creative function of the channel and also support the commercial sustainability and revenue generation. The objectives of the department are to:

• Develop a deeper relationship with our viewers than any other broadcaster
• Understand them in terms of what they like and what they do
• And so gain commercial advantage by using these relationships, supported by data and insight, to deliver superior innovation to viewers and advertisers

The Advertising Research & Development team (within Consumer Insight) are focused on the commercial side of the business. The 11 strong team helps our Sales team identify the effectiveness and efficiencies within all our airtime opportunities. This covers; Spot revenue, Sponsorship, Product Placement, VoD, our 1st party data, and new product development.

The AR&D team's core mission is to: "Understand consumers for the benefit of our advertisers, through expert insight and award-winning innovation".

Job Purpose
The role of the Senior Research Executive is to provide commercially focused qualitative and quantitative audience insight, measurement and analysis to support both the advertising sales team and the wider aims of the AR&D team.
Reporting into the Research Manager, this role requires creativity, communication skills, and analytical ability, as well as aiding in the development of the research executive and apprentice.
Key Responsibilities
• Use of industry research tools (BARB, TGI and Touchpoints, Nielsen AdDynamix, Statista, etc.) to demonstrate the value of advertising with Channel 4 Sales.
• Project management in two key spheres;
1. Briefing and commissioning research agencies to conduct sponsorship and spot effectiveness studies whilst managing both agency and client needs.
2. Briefing and commissioning research agencies to conduct original research studies (quant and qual) to enhance Channel 4's advertising sales proposition. This could include; research into key audience groups; emerging trends; behaviours and technologies; the development of new advertising formats and trading models.
• Collaborating with the advertising sales teams to produce and deliver presentations which promote Channel 4 to media agencies and clients.
• Working closely with the Research Manager across key ongoing projects. The purpose of such projects is to gather insight to support and advise the commercial arm of the business.

Essential Experience & Skills
• Proven experience of working in research at Research Exec level
• Highly analytical - the role requires proven numerical ability
• Very strong written and verbal communication skills
• Excellent presentation, persuasion and communication skills
• A proven ability to build effective working relationships (the role will involve working closely with colleagues, media agencies, advertisers, and research suppliers)
• Excellent organisational skills - able to manage multiple projects running concurrently
• An appreciation of research design and methodologies and therefore the ability to manage research studies (both qualitative and quantitative) with primary research agencies
• Advanced IT skills, especially in Excel and Powerpoint
• A strong understanding of, and a view on, the future of TV consumption, TV advertising, and the wider media market