Job Title Senior Research Executive (9mth fixed-term contract starting in April 2018)

Department Advertising Research & Insight (part of Consumer Insight)

Department Description
Channel 4's Consumer Insight department exists to help the corporation understand the attitudes, behaviours and habits of our viewers. This helps guide both the creative function of the channel and also support the commercial sustainability and revenue generation. The objectives of the department are to:

• Develop a deeper relationship with our viewers than any other broadcaster
• Understand them in terms of what they like and what they do
• And so gain commercial advantage by using these relationships, supported by data and insight, to deliver superior innovation to viewers and advertisers

The Advertising Research & Development team (within Consumer Insight) are focused on the commercial side of the business. The 11 strong team helps our Sales team identify the effectiveness and efficiencies within all our airtime opportunities. This covers; Spot revenue, Sponsorship, Product Placement, VoD, our 1st party data, and new product development.

The AR&D team's core mission is to: "Understand consumers for the benefit of our advertisers, through expert insight and award-winning innovation".

Job Purpose
The role of the Senior Research Executive is to provide commercially focused qualitative and quantitative audience insight, measurement and analysis to support both the advertising sales team and the wider aims of the AR&D team.
Reporting into the Research Manager, this role requires creativity and analytical ability, as well as aiding in the development of the research executive and apprentice

Key Responsibilities
• Use of industry research tools (BARB, TGI, AdDynamix, Mintel etc.) to demonstrate the value of advertising with Channel 4 Sales.
• Project management in two key spheres;
1. Briefing and commissioning research agencies to conduct sponsorship and spot effectiveness studies whilst managing both agency and client needs.
2. Briefing and commissioning research agencies to conduct original research studies (quant and qual) to enhance Channel 4's advertising sales proposition. This could include; research into key audience groups; emerging trends; behaviours and technologies; the development of new advertising formats and trading models.
• Working closely with the Research Manager key ongoing projects.
• Working with the advertising sales teams to produce and deliver presentations which promote Channel 4 to media agencies and clients.
• Liaising with other members of AR&D on all relevant aspects of the role to ensure shared understanding of findings.

Essential Experience & Skills
• Proven working knowledge of industry research systems e.g. TechEdge, DDS, AdDynamix and TGI,.
• Experience of research designs and methodologies
• Proven ability to manage research studies (both quantitative and qualitative) with primary research agencies.
• Highly analytical - the role requires proven numerical ability, creativity and strong written and verbal communication skills.
• Advanced IT skills, especially in Excel and PowerPoint.
• Excellent presentation, persuasion and communication skills
• A strong understanding of the UK media landscape, consumer trends and technology.
• Excellent organisational skills - able to manage multiple projects running concurrently.
• Experience in trends analysis, especially in the youth sector