IMG is a global leader in arts, culture, fashion, events, media and sports. The company manages some of the world's greatest artists, cultural opinion formers, fashion icons and athletes; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of entertainment and sports media.
Senior Digital Coordinator, Arts & Entertainment
Shape and deliver social media, email, website, paid media and content strategies for Arts & Entertainment events
Key Responsibilities and Accountabilities
Reporting to the Senior Digital Manager, utilise the full range of online tools to build growth, engagement and conversions for A&E event portfolio, across social media, email and website
Alongside the Senior Digital Manager, manage development and delivery of the marketing strategy for A&E events - specifically focussing on digital for Lift 109 and Taste of London
Manage owned social media channels, creating and posting organic content
Create weekly content calendars for owned social media channels across Instagram, Facebook and Tik Tok
Regular copywriting for email campaigns and website blogs and updates, a clear and consistent tone of voice and meaningful narrative
Leverage talent, partners and relevant event spokespeople to generate new ideas for content creation, tapping into trending conversations with consumers
Project manage internal and external content production teams and graphic designers in the production of innovative and engaging content: photography, video and animation
Support the management of paid campaigns across Social and PPC, working closely with the centralised Digital team
Work with Senior Digital Manager to deliver optimisations to increase conversions year on year
Contribute to influencer and content creator strategies, exploring paid and gifted partnerships with relevant talent
Work closely with internal and external stakeholders to ensure sponsor, trader and partner requirements are fulfilled and opportunities for reciprocal marketing are maximised
Manage weekly reporting process and use data to shape strategy and decision making, track platform growth and analyse content performance
Drive innovation and new practices, keeping on top of trending reels and TikToks, industry updates and consumer behaviour
Identify and approach potential new digital, social and content partnerships to continually evolve and elevate our marketing campaigns
Any other duties that are within the scope of the role that may be required
Unusual Challenges or Circumstances e.g. shift(s)/ unsocial hours/ travel etc
Some weekend work where you may be required to travel to events in line with the Arts & Entertainment portfolio
Outside of event travel there will be a requirement to travel for meetings and to capture content as part of the role.
Key Results Areas
Growth social media channels, in terms of audience numbers and engagement
Increase sign-ups to newsletter database by a minimum of 10% per event over the course of the campaign
Regularity of publishing on social media, emails and website
Increase of engagement metrics and conversion rates across websites during campaigns
Above industry standard engagement in email and social (open rate, click rate, shares, likes, comments)
Implementation of new digital partnerships that drive increased brand awareness, social engagement and audience growth
Your Career at IMG
IMG is highly invested in the career development of its employees. If successful in your role, it should provide you with a stepping stone to the next stage and beyond. For example, a role that people previously advanced to from the role or the level of this position is Digital Manager or equivalent. It is important to note that while most people look at the position of their line manager as the next step, there is further opportunity for cross-promotion across the many different divisions of the company.
PERSON SPECIFICATION
Knowledge and Experience
Proven experience in either a Social Media or Digital Marketing role
Understanding and enthusiasm for digital marketing in practice
Interest and passion for live events, culinary and music
Up to speed with current social media trends, techniques and platforms is imperative
Understanding and working knowledge of social media platforms, such as Instagram, Facebook, Tik Tok
Desirable
Experience in HTML, CRM, Photoshop, Capcut will be advantageous
Skills & Abilities (Personal and Professional)
Excellent interpersonal skills, with an outgoing and engaging disposition, and an open, consultative approach to working with colleagues, stakeholders and partners as well as an ability to manage multiple stakeholders
Excellent relationship management and presentation skills
Strong leadership, organizational and project management skills
Analytical and creative thinker
Good understanding of social media and digital platforms and metrics
Proficient in budget management
Qualifications and Training
Educated to degree level or equivalent vocational qualification
