As a highly driven ideas led Senior Creative Copywriter you will lead copy development in the agency and deliver exceptional integrated creative campaigns for our portfolio of brands.

You will need to understand and interpret client briefs and deliver outstanding original copy. You will be responsible for ensuring the message to the audience is communicated clearly and creatively; strong ideas and communication that builds brand credibility.

Key Duties/Responsibilities:

You will collaborate closely with the Associate Creative Directors and Art Directors, in the development of creative marketing concepts and specific executions for multiple consumer touch points (print, digital and retail channels). This includes campaign manifesto's, moving image scripts, copy for print and web, social content, digital advertising, instore messaging and brand storytelling
You must be an excellent communicator, demonstrate a proven ability to develop and maintain strong and considered brand voices across print and digital platforms, and have experience in selling in creative ideas both internally and to clients
Adept at communicating our products' credibility with brevity and present ourselves in the right way is essential to selling, protecting identity, and building our reputation for our brands
You innately write on a very emotive and human level - bred from human insight you can connect emotionally with people, with strength and authenticity
In collaboration with the senior team in the agency you will lead creative briefs by interrogating them and highlighting the key creative challenges or opportunities and confidently lead the copy requirements from start to finish
Passion, fearless and proactive you inspire those around you, including the client and above all drive creative to the highest standard
You will be responsible for creating and communicating TOV guidelines and upholding them in all brand work
Support on copy for agency creds decks, award entries and industry thought pieces

The must haves:

Extensive experience in a reputable creative agency, in-house team with a proven track record of writing copy for sport, outdoor and lifestyle brands
Be the champion for all Agency copy; Brand development, integrated propositions, editorial, and product propositions.
You have an insatiable desire to craft copy that can persuade, captivate and entertain
An understanding and knowledge of integrated brand activation and consumer behaviour in all relevant channels
An understanding of the commercial environment and ability to contribute creatively to driving sales and growth
Strong management and leadership skills to oversee the work of other specialists (incl. 3rd parties)
Able to take and action feedback, rejection and constructive criticism - as well as being able to fight for their ideas
Take ownership for the QC of all copy leaving the studio - grammar, spellchecking, editing and proofing prior to production
A good team player, able to work accurately under pressure
Good communication and interpersonal skills
Able to write with speed, consistency, accuracy and creative flair
Knowledge of SEO and understanding of performance and analytical tools an advantage
Good knowledge of Microsoft Word and Excel, and knowledge of Adobe Creative Suite
Visually aware with excellent communication and presentation skills
Up-to-date and well-informed about social media, technology and the modern retail landscape
Strong understanding of creative design principles and processes, and what makes good content perform
If this sounds like the perfect role, please apply and we'll be in touch soon.