DROOL is an exciting e-commerce startup that's on a mission to become the world's most progressive destination for discovering and shopping unique contemporary art prints.

We serve a global audience and are focused on representing the world's most exciting up-and-coming illustrators, designers, painters and photographers. We're tired of the boring, mainstream posters that litter homes, offices, and hotels across the globe.

Come join our high-calibre team and make a real contribution to growing an exciting startup. This role reports to the Head of Growth, and also works closely with the CEO and Content Producer. DROOL is headquartered in Shoreditch, London and this role is hybrid, with 3-4 days in the office.


Role Summary:
We are looking for a passionate and ambitious Senior Content Manager to join the DROOL team.

You are a creative storyteller with innovative ideas, constantly exploring new ways to connect with and engage consumers. Your creativity is matched by a strong focus on performance, always questioning which ads are most effective and the reasons behind their success.

This role will lead content and creative development across the business, with a primary focus on social media ads, overseeing the entire creative process, from ideation to execution, ensuring you develop high-performing, click-worthy content that connects with our customers and directly drives eCommerce sales. In addition to generating content across other touchpoints, including email, website, articles, videos and more.

The perfect candidate is a creative and analytical leader

Responsibilities:

Develop exciting content that efficiently drives website sales conversions.
Own the creative process end to end:
Come up with creative ad concepts
Plan how to capture shots & footage required - working with our Content Producer
Optimise creatives across all marketing channels and regions, using data analytics to assess performance (e.g., sales, click-through rates), make improvements, and A/B test adjustments.
Schedule and manage regular video & photo shoots with internal and external teams
Take on feedback from the Growth team to make data-led adjustments to creatives
Align content and planning around our marketing and seasonal calendar
Create content across other customer touch points (including, written copy, organic social posts, website visuals).
Requirements
Creative storyteller willing to be hands-on within the role to execute and test new ideas
Demonstrated ability to write various UGC-style scripts alongside engaging hooks
Ability to develop creative concepts with a consistent and relatable tone and voice that resonates with our brand
Experience using data analysis to drive decision-making, particularly social media advertising metrics.
Some video editing experience is preferred (e.g., CapCut, Adobe Premiere Pro)
Deep understanding of and experience with Facebook, Instagram, and TikTok is preferred but not required.
Benefits
Competitive salary based on experience
25 days holiday + your birthday + a duvet day + bank holidays
Hybrid working (3 days per week in our Shoreditch Office)
Opportunities for professional growth and development
A creative and supportive work environment
Employee discounts on art prints
Opportunities to work with emerging artists and shape the future of art discovery
IMPORTANT: You must submit a portfolio of past work to be considered for this role. Social media ads (especially UGC-style) are essential.