We're the feel-good fashion brand making style accessible and fun for over 55 years, on our website, mobile app and over 300 stores in the UK.

By living our values - we play to win, customer obsessed, we are one and it starts with me - we deliver That New Look Feeling for our customers and each other.

The Role:

Reporting into the Creative Director you are responsible for the delivery of consistently compelling and engaging content bringing the brand and product vision to life. Great visual story telling will lie at the heart of all you do.


We want to create a fashion buzz around every piece of content we create. Owning fashion trends starting conversations and tapping into cultural moments.

You will be responsible for building the creative content strategy and working cross functionally and collaboratively with the other creative and brand stakeholders to deliver seasonal campaign narratives, delivering market leading content in line with the business objectives and marketing calendar.



As Senior Content and Art Direction Lead you will manage the content team, overseeing everything from initial content ideation, shoot and video concept through to delivery and be the guardian of our tone of voice across all channels.



You will ensure that a consistent tone of voice and visual identity across all touchpoints is maintained with the brand's personality shining through every piece of content.

You will build strong relationships with our customers through exciting and engaging content that is always relevant and relatable.

You will play a critical role in shaping the brand's visual identity, ensuring that all creative assets reflect New Look's values and resonate with our target audience, creating Brand love.

What's in it for you:

40% staff discount plus friends & family discounts throughout the year
Access to our reward platform for external discount and offers
Private pension scheme
Profit related bonus scheme
Company Car allowance - you can use it to buy, lease or fund your current vehicle or take as cash benefit
AXA Private Medical Scheme
Virtual GP access for you and your children - it allows you to speak to a doctor at a time and date that suits you
All employees are covered by our life assurance policy from day one
Unlock extra leave with our buy more holiday scheme.
Celebrate YOU! Enjoy an extra paid day off on your birthday each year
Enhanced maternity, paternity and adoption leave, and shared parental leave.
Spread the cost of your commute with interest-free season ticket loans
Do your bit for the environment and save money with our Cycle2Work scheme
We're proud to partner with the Retail Trust and Fashion & Textile Children's Trust
What you'll be doing:

Strategic Leadership

Develop and implement a content strategy that aligns with New Look's brand objectives, seasonal campaigns, product launches, and promotions.
Working closely with the Creative Director on the delivery of seasonal 'feeling and zeitgeist' and collaborating with the other creative stakeholders on campaign delivery, you will be responsible for building the narrative and bringing this to life to be used by all channels.
Be an effective cross-team collaborator with the ability to foster productive internal relationships including but not limited to Creative, Design, Styling, brand marketing, digital commerce, VM, design, social and studio.
Lead and manage all team deadlines across Art Direction, Copy and Videography
Content

Working closely with Creative, Design, Brand, Marketing, and E-commerce teams to develop content that effectively supports the brand objectives bringing them to life in engaging and exciting ways to build a relationship with our customers.
Oversee end-to-end content production, from initial concept through to post-production, ensuring all assets are delivered on time, within budget, and to the highest quality standards
Copy

Driving the content across channels and collaborating with the wider teams such as Brand, CRM, Marketing, Publishing and Retail on seasonal planning and post season feedback of what worked and what could work even better.
Leading the copywriters, you will be the guardian of New Look's tone of voice, and act as the gate keeper of our language across our digital and physical retail platforms (both national and international).
Be responsible for the articulation of our ESG narrative, with a specific focus on threading our 'Kind' proposition across customer, corporate and colleague comms. Working closely with Brand, legal and our sustainability team to ensure our Kind communications are in line with latest legislation.
Maintain a consistent tone of voice and visual identity across all touchpoints, ensuring New Look stay ahead of fashion trends, cultural moments, and digital innovations to ensure our content is fresh, relevant, and engaging.
Art Direction

You are responsible for preparing and concepting of all photographic shoots ensuring that they deliver the creative and product vision including everything from campaigns through to weekly product pushes. Working with the production teams on creation and execution whilst aligning with critical paths for pre and postproduction.
Ability to prepare for and lead a team on photographic shoots from concepting ensuring initial vision is landed and working cross collaboratively to ensure all business objectives and briefs are met.
Responsible for ensuring that shoots are concepted in line with budgets and working cross collaboratively to deliver against targets.
Who you are:

Minimum of 5+ years leading creative content teams, managing and coordinating multiple creative projects and large scale campaigns in a similar fast paced environment
In-depth experience in art direction, photography, and video production, with a sharp eye for detail, colour, and visual storytelling.
Previously devised and delivered end-to-end content strategies and tone of voice guides, encompassing both online and offline platforms.
Strong understanding of fashion, retail, and e-commerce industries, including emerging trends and digital best practices.
Ability to translate business goals into engaging and impactful content strategies delivering to business and financial objectives.
Strong interpersonal skills, with the ability to build relationships with cross-functional teams, stakeholders, and external partners.
A proven track record of driving significant traffic growth across all digital channels.
A strong understanding of trends in photographic and videography trends across all platforms including Tik Tok. You know what is coming next.
Extensive experience leading and developing a team to deliver success, managing perm and freelance resource and content creation budgets.
An obsession for digital publishing with a thorough understanding of SEO and social analytics.
A handle on emerging platforms and how these can be leveraged to further develop New Look's audience reach.
A deep knowledge of how, when and where to make content shine throughout the customer journey.
We care about you and the planet and believe fashion should be a force for positive change. We celebrate inclusion and diversity in everything we do. We're proud of our inclusive culture and our talented team members who embrace our shared purpose, behaviours and values.

We prioritise development, offering training to support your progression, so you can be your absolute best and achieve your goals.

We pride ourselves on being a flexible employer, our colleagues work a range of patterns. If you have a specific pattern in mind, we're keen to discuss this with you in line with the output needed for the role.