AS the home of outdoor buying advice, Advnture is packed with buying guides to help our audience choose the best equipment to suit their needs, as well as how-to guides, first-person experience stories, and essential news stories for anyone who loves getting outside.

Our writers are all experts in the field, having clocked up many years braving the elements, whether up mountains or under canvas. When they say a hiking boot, backpack or tent are the best on the market, you can rest assured they know what they're talking about.

Job Summary & Purpose

You will be accountable for the end-to-end editorial of the digital brand, ensuring content is competitive and prioritised according to business value and strategic goals.

You will be an expert understanding of the audience and which categories deliver the most revenue, and develop them further. You will also find new editorial opportunities for the brand site.

You will work closely with other teams, such as commercial and audience, to ensure issues are dealt with and opportunities taken. As such, you will have a full understanding of current performance, KPIs and strategy by function and risks and opportunities. In addition, you will be responsible for ensuring excellent communication with the commercial teams and attending client meetings when required.

The Online Editor will contribute to online content budget planning as well as ensuring editorial processes such as the Content Planner and monthly Channel Activity Reports are delivered to the business. You will be accountable for all online contributor spend.

You will hold regular 1-2-1s with direct reports and help develop your team. You will ensure they understand, and are aligned with, brand and corporate strategies.

Your team will also be responsible for all product deals, buying guides, reviews and product news across the website (dependent on strategy), designed to maximise ecommerce and advertising revenues. You will regularly review progress against targets, responding to new opportunities, making improvements to existing content, and addressing declines and issues as appropriate.

You'll need fantastic organisational and people-management skills, an ability to think strategically, and report analytically, and the ability to adapt quickly while working in a fast paced and ambitious environment.

You will understand audience targets, and with the content director and brand director, be able to deliver against budgeted sessions, Unique users and other key metrics deliverable through the global content strategy.

Key role responsibilities

Planning and commissioning content as per the content plan and overall strategy
Ensuring all content has an audience strategy at its heart
Unearthing and exploring new opportunities for content initiatives based on seasonal patterns, new trends, keyword research or ecommerce opportunities.
Liaising and harmonising with other teams in the business whether that be audience development, affiliates or content hubs
Reporting against content and audience KPIs set by the business
Requirements
What do I need to succeed?

Proven content team leader
Excellent online brand development experience
Excellent written and verbal communication skills
Proven at detailed, useful analysis
Decision-making skills
Problem-solving skills
Planning and organisational skills
Excellent time-management
Benefits
As well as our standard benefits, we have a number of awesome perks available to our staff including:

Unlimited paid time off (yes you read that right!)
A share in our success- every member of staff receives a profit pool bonus at the end of our financial year
Complete flexibility to work from home however you can chose to work in one of our offices when they reopen!
Free digital magazine subscriptions and access to back copies of our print magazines and bookazines
Discounted gym membership and onsite health & wellbeing (yoga at lunch anyone?!)
Annual Future conference - get together with your colleagues to celebrate success and look forward to what's next
Regular staff socials arranged by our wonderful Employee Community & Culture committees
Huge opportunities to learn and develop whether through professional qualifications, exposure to incredible business projects or informal lunch & learns, hosted by your colleagues