Media Planning's role is to manage VIMN UK & Ireland's owned promotional airtime to speak to audiences in the most effective and targeted way possible, across all channels and platforms. The department works closely with our Scheduling, Marketing, Creative, Research and Business Development teams to drive ratings and revenue, showcase our breadth of content and strengthen brand perception.





WHAT IS THE ROLE



This role will be responsible for the planning, implementation and analysis of highly audience-focused, creative, effective promotional campaigns across the Comedy Central channel portfolio.



Responsibilities:

Work closely with Scheduling, Marketing, V Creative to pinpoint host and cross-channel priorities and plan effective, creative on-air campaigns
Create monthly promotional campaign makelists, detailing time-length and versioning requirements
Set up promotional assets in our scheduling system, What's On
Create weekly navigation makelists, using innovative continuity and graphics to promote priorities and minimize audience churn to competitors
Communicate daily with V Creative to ensure the timely sign off, compliance and delivery of all interstitial material
Plan and implement optimal promotional campaigns in What's On, achieving comms targets and tonal flow for all host channel and cross promotional messages
Work closely with Channel Operations to finalize promotional plans, communicate navigation requirements and ensure the timely handover transmission schedules which are accurate, editorially sound and OFCOM compliant
Make full use of non-linear and on-demand platforms to amplify campaign messaging
Use research systems to monitor campaign delivery and report on final results
Conduct in depth post campaign reviews to gather learnings and ensure future best practice
Work with Business Development and Sky Media to implement and report back on sponsorship and affiliate deals
Keep a keen eye on and share competitor activity/industry news


WHAT SKILLS DO YOU NEED

Media planning experience in TV broadcast environment, using a channel management system to create and schedule promotional assets
Proven knowledge of BARB and media analysis tools (Infosys/Techedge) and techniques to conduct research
Proven experience in effectively and diplomatically dealing with a range of departments and levels within an organisation
Experience in presenting to a wide range of audiences
Demonstrable understanding of the editorial and transmission requirements of a TV schedule
Experience in developing new systems and processes
Demonstrable understanding of the commercial broadcast marketplace
Outstanding eye for detail, numeracy and organisational skills
Super organized with the ability to prioritize and co-ordinate a combination of roles, and work under time pressure
Ability to take responsibility and work on own initiative
Fast, methodical and accurate
Team player with 'can do' attitude
A comedy fan with a passion for all things funny