DWP's Marketing Team use evidence, insight and expertise to deliver effective and innovative marketing strategies and campaigns. Our marketing campaigns address complex challenges to maintain trust and influence audience behaviour either directly or by increasing engagement with DWP's policies and services.

Our key role is to deliver joined-up strategic communications activity both across government and within DWP to support the Department to achieve its core goals that ladder up to the Government's Growth and Opportunity Missions outlined in the Plan for Change.

As Head of Video, you will be responsible for shaping and delivering DWP's creative video strategy, overseeing the production of both organic and paid content for our social media channels and intranet within the Marketing Team.

You will lead and mentor a team of six video professionals, ensuring high-quality, engaging content that communicates departmental policy and ministerial priorities. You will report to the Head of Digital Communications.

You will:

Play an active leadership/line management role within the Marketing Team, supporting the Head of Digital Communications.
Work with colleagues across the Government Communications service and in our creative agencies to gather and share best practice and ensure DWP creates best-in-class content.
Work with colleagues and stakeholders to plan, develop and produce end-to-end video content - from concept, script and storyboard to editing and delivering the final product.
Use insight to inform your creative approach for video content to be used on paid-for and owned DWP social channels.
Provide expert video advice to senior internal and external stakeholders, including ministers and Secretary of State.
Play an important role storytelling how the department helps millions of people and maximise the use of internal and external case studies.
Have a can-do attitude, making reactive and proactive moving-image content that communicates the department's messages effectively.
Work well under pressure and to tight deadlines, as well as adapt quickly to changing circumstances.
Job description
Responsibilities will be:

Developing and leading your team to create innovative and accessible video content that achieves cut through to audiences and supports DWP strategic comms objectives.
Collaborating across DWP Communications Directorate with other functional specialists to deliver fully integrated, multi-channel comms campaigns.
Responsible for communicating governmental and departmental policy by developing creative video content, concepts, content strategies and pitch documents.
Working across the Communications Directorate to support departmental/government priorities and building relationships with Special Advisors.
Implementing structured training and career development plans to enhance the teams' skills and keeping on top on the latest trends.
Developing and implement a video content strategy that aligns closely with the Digital Communications Strategy.
Responsible for being strategic as well as hands on creating engaging high-quality videos that set the standard for the wider team.
Person specification
Essential Criteria

Significant experience leading, mentoring and developing the skills of a high performing videography team to deliver high-impact video projects.
Excellent end-to-end video production skills, to include devising, pitching, pre-production research and planning, storyboarding, grading, filming, lighting, sound recording/mixing, and video editing.
You must have a diverse portfolio of work that includes digital-first content, compelling case studies, high-production-value videos and have significant experience creating accessible content, including voiceover and British Sign Language (BSL).
Track record of collaboration and teamwork across comms functional boundaries, using video as part of an integrated approach to campaigns and 'always on' content.
Significant stakeholder management skills, influencing at a senior level, including with Ministers, Special Advisers and senior stakeholders within and outside the Department.
You will have a strong understanding of social media platforms and how to live stream, with experience adapting content per platform and using insights from those platforms to inform future video strategies.
Excellent written and verbal communication skills with experience working within a fast-paced communications environment, prioritising competing demands and experience of delivering video content with tight deadlines and under pressure.
With your application, please submit three video links to your portfolio that only includes work you have solely filmed and edited. This should include a mix of digital first and case study work, your role in its production and engagement metrics. Please ensure these are anonymised.

We will ensure that you are fully supported and can develop your career as a skilled communications professional. DWP is committed to creating an organisation and workforce which is as diverse as the customers we serve. As such, we welcome applications from all suitably qualified people regardless of gender, race, disability, age or sexual orientation.

Please note:

If there are a high number of applications received, an initial sift may be undertaken based on the first 4 essential criteria listed above. Candidates who pass the initial sift may progress to a full sift or may go straight to interview.
DCS Criteria additional information:

If high application volumes are received, the benchmark for candidates to proceed to the next stage may also be raised. In line with our commitment to the Disability Confident Scheme (DCS), we aim to advance all candidates applying under the DCS who meet the minimum standard. However, we may only progress those candidates who best meet the required standards.