UKTV Creative is the in-house creative hub, delivering best-in-class content across paid, owned and earned channels. We're redefining what creative means in a fast-evolving, data-driven, platform-native world. We're here to entertain, engage, and drive results - collaborating across marketing, media, and insight to create content that earns attention and moves audiences.
Purpose of the role
You don't just adapt campaigns for digital - you help invent them. This role brings platform-native thinking, digital craft and bold ideas into UKTV's brand and content campaigns. You'll collaborate with Senior Creatives, Marketing, Design, Media and Production to develop cross-platform concepts that start with insight, resonate emotionally and feel native in digital spaces - primarily in digital spaces, but also across the full brand ecosystem.
Although the primary focus is on brand and show campaigns, you're equally confident applying the same thinking to always-on and performance briefs when needed - ensuring our creative lands with audiences and delivers results wherever it runs.
This is a role for someone who wants to challenge the default, energise those around them, and build a new creative culture where craft and conversion go hand in hand.
What we would like you to bring to the role....key experience, knowledge, skills & personal qualities
Experience
* Strong grasp of digital storytelling and how ideas play out across social, AV, partnerships and experiential channels, with experience crafting visuals and narratives that resonate on digital and bridge seamlessly to linear broadcast platforms.
* Ability to translate a brand or show insight into thumb-stopping, culturally relevant and shareable campaign ideas.
* Hands-on skills in editing, motion, copy and platform-tailoring to craft assets that feel purposeful and polished - including Adobe Suite (After Effects, Photoshop, Illustrator), typography, digital design and animation. Strong visual skills and instinct are essential, as this role will need to adapt branding, scamp show iconics and build compelling decks.
* Understanding of both brand-building and performance principles, with a curiosity for emerging tools (including AI and automation) that support smarter working.
* Collaborative, proactive and confident in contributing ideas during brainstorms and creative sessions.
* Passion for entertainment (ideally experience in but not essential), pop culture and emerging formats, bringing fresh references and inspiration.
* Portfolio of digital-first work demonstrating creative ambition and measurable impact across campaigns and performance activity.
* Motion graphics / After Effects proficiency for quick-turn campaign edits.
* Knowledge of accessibility best practices for digital content
Skills & personal qualities
* Understands how emerging tools (including AI) can support smarter ways of working - and is curious to test and apply them with purpose.
* Is proactive, collaborative, and unafraid to challenge convention.
* Is passionate about entertainment, pop culture, and emerging formats.
* Brings energy, optimism and a collaborative mindset to every project - always looking for ways to make the work (and the team) better.
* What you will get to work on....key outputs and responsibilities of the role
* Develop bold digital-first ideas and extensions for brand and show campaigns across AV, OOH, social and partnerships.
* Work with Senior Creatives to translate marketing briefs into integrated, insight-driven concepts with a strong platform perspective.
* Create and deliver crafted assets optimised for attention and engagement across Meta, TikTok, YouTube, CTV and beyond.
* Build out campaign "toolkits" for social and digital channels to ensure consistency and impact.
* Collaborate with designers, editors and producers to guide shoots, edits and motion graphics for digital executions.
* Contribute to internal brainstorms and creative planning sessions, championing a digital-first mindset within campaign teams.
* Pivot to performance when needed: support test-and-learn activity, rapid edits, cut-downs and adaptive formats using performance data and insight.
* Stay close to media owners, trends and platform innovations to keep our campaigns fresh and culturally relevant.
