At abrdn, our purpose is to enable our clients to be better investors.

Clients worldwide trust us to find future-fit investment opportunities to deliver the outcomes they want. Our technology and insight help empower them to make better decisions, while the powerful partnerships we build help to enhance the expertise that we offer. And by enabling clients to invest responsibly, it helps us to build a better world.

We have a great opportunity for a skilled and experienced Digital Communications and Content Manager to join our External Communications team and play a central role in delivering our online and corporate social media content strategy. This is a 12 month FTC and can be based in Edinburgh or London.

About the Role

As part of the External Communications team the Digital Communications and Content Manager will support the Head of Content in overseeing a dynamic, engaging and strategic social media presence for our abrdn corporate accounts.

The role holder will also be heavily involved in creating, curating and commissioning content for our News and Insight on abrdn.com, and building connection to this through our social media channels to drive increasing traffic.

Key Responsibilities:
Play a key role in the External Communications team, publishing across a number of external digital channels such as abrdn.com and corporate social media channels.
You'll report to the (incoming) Head of Content within the External Communications team
You'll be part of a team of four who has responsibility for a broad range of external digital channels so you'll be expected to work flexibly with colleagues and across channels
You will have the opportunity to build and manage relationships with professionals across the business and with our external agencies

Skills and Experience

Essential:
Understand writing for online and social media principles and practicalities
Understand accessibility principles and practicalities, and fundamentals of visual design
Confident working with various forms multimedia, including image management
Capable of working across multiple digital platforms to manage different channels, including social media channels and analytics
Confident of publishing and monitoring social media corporate accounts, including management of campaigns, reporting and organil activity
Conversant with principles of UX, SEO and measurement

Desirable:
Understanding and knowledge of emerging technology landscape (for internal and external channels)
Knowledge and experience of HTML, CSS and Javascript
Thorough knowledge of UX, SEO, measurement and critical metrics
Experience with information architecture and user interface best practice
Multimedia skills beyond basic image amendment
Video skills

Competencies:
Comfortable working as part of a team that operates flexibly across a variety of internal and external digital channels
Confident in trying to resolve problems and self-managing work
Excellent relationship skills - work proactively with key business stakeholders and suppliers
Able to help refine a business requirement and translate it into an outcome
Able to prioritise work effectively, manage your time, attention to detail and work to tight and changing deadlines
Able to contribute constructively to team and project discussions using personal experience and skills to advise, guide and challenge