Digital & Audience Growth Lead

Location: London (London Bridge)
Contract: Full-time or fixed-term (flexible)
Salary: Competitive, dependent on experience


In one line
Own and grow Message Heard's audience - with impressions as your north star - and turn that audience into community and revenue for our flagship shows and clients.


About Us
Message Heard is an award-winning podcast and media company working with ambitious brands and broadcasters, alongside a growing slate of original IP. We combine editorially led storytelling with rigorous delivery across audio, video and emerging formats.
We're in a significant growth phase: moving from "great audio" to franchises that live natively on YouTube and across social. This role sits at the centre of that shift - taking shows like Conflicted and turning them into scaled, monetisable digital audiences.


The Role
We're looking for a Digital & Audience Growth Lead to own how our shows and campaigns perform across YouTube and social - and what that performance is worth.

Your primary KPI is impressions: getting our work in front of as many relevant people as possible, and proving it. From there, you'll design and run the journey from first view through to subscriber, community member and customer - working with production, commercial and client teams to turn performance into renewals, sponsorship and new opportunities.
You're as comfortable in the tools (YouTube Studio, Shorts, TikTok, analytics) as you are in a strategy session about how we get Conflicted to 10,000,000+ impressions a month and what that unlocks commercially.


Key Responsibilities

Own digital performance
Set and own clear KPIs with impressions as the lead metric, supported by reach, CTR, watch time, retention and conversion.

Build a simple performance framework that guides commissioning, marketing and client decisions for MH IP and client shows.


Run and optimise campaigns
Plan, launch and optimise always-on and campaign-based distribution across YouTube and key social platforms.

Manage and report on distribution and promotion budgets, focusing on cost-effective reach and clear learning.

Test hooks, titles, thumbnails, runtimes and formats relentlessly, and feed those insights back into how we structure and position shows.


Turn audio into native digital content
Design and oversee the pipeline from recording ? edit ? cutdowns/shorts ? upload for our priority shows.

Brief and work with editors, designers, producers and freelancers, and get hands-on where needed to keep things moving.

Ensure everything we publish is genuinely native to each platform, not just rebadged audio.


Own the audience funnel and commercial story
Map and improve the paths from reach to relationship: viewers and listeners into subscribers, newsletter sign-ups, community spaces and events for key shows like Conflicted.

Co-design and run audience-led tests around community, formats and offers (e.g. bonus content, live events, memberships), working with commercial and editorial leads.

Bring a clear view of audience size, behaviour and trajectory into sponsorship, renewal and new business conversations - you're the person who can say what's realistic, what's possible, and what it will take.


Reporting and learning
Establish a regular reporting rhythm (weekly/monthly) that the wider team trusts and uses.

Turn live and past campaigns into sharp case studies and learning loops that raise the bar over time.


What Success Looks Like

Within your first 12 months, we'd expect to see:
Clear, sustained growth in impressions, views and watch time across our priority channels.

Reliable, always-on social/video pipelines in place for key flagship shows, including Conflicted.

A simple reporting rhythm that shapes how we pitch, package and renew work with clients and partners.


Concrete examples where your work has:
materially shifted campaign performance versus previous benchmarks, and

strengthened the commercial story around a show (community growth, sponsor interest, renewals, upsell).


About You
We care more about what you've actually grown than job titles or time served. The world is moving fast - we're open to different paths if you can show relevant, real-world results.

You'll likely bring:
Proven experience growing YouTube and/or social video channels for podcasts, creators, media brands or agencies.

A clear understanding of how to drive impressions and reach at scale, and how that links to engagement, community and commercial value.

Confidence with performance metrics and experimentation: impressions, CTR, watch time, retention, follower/subscriber growth and simple funnels from clip ? full episode ? community/product.

Experience planning and managing digital campaigns, including setting and optimising distribution or paid promotion budgets.

A sharp sense of story and pacing - you know why one 40-second clip takes off and another doesn't.

A track record of working with multiple stakeholders (creative, production, commercial and client-side) and keeping everyone focused on outcomes.

A clear, direct communication style and a bias towards action, iteration and learning.