As AWAL's Creator Manager, your primary focus will be on developing and nurturing relationships with content creators and influencers. Leveraging these partnerships you'll help build audiences and tell artist stories around the world. The position requires a blend of relationship management skills, creativity and strategic planning to curate collaborative content moments both locally and globally.

What You Will Do:
Bespoke UK Campaigns: Establishing and leveraging existing relationships, you'll work with a variety of creators, influencers and culture pages to plan meaningful experiences and foster deeper connections with AWAL artists
Global Creator Strategy: You'll play a key role in building out AWAL's international creator strategy ex US, particularly around key artist campaigns and live shows. This will involve setting up processes within the business and being accountable to senior leadership
Trend & Format Expert: Sharing insights around emerging trends and formats to help inform the wider label on integrating creators into campaigns effectively
Data-Driven: Using tools and data to identify and react to immediate opportunities, whilst keeping an eye on long-term goals and accounting for post campaign analysis
Storytelling: Utilizing artist positioning, audience identification & campaign story pillars to build bespoke, impactful and authentic creator campaigns that resonate with audiences
Collaboration & Communication: Working closely with UK Marketing, International Marketing, and Audience Development teams to integrate creator strategy into broader marketing campaigns

Who You Are:
2+ years of experience directly working with content creators, influencers and multimedia platforms
Strategically minded with a clear creative vision; this is a brand new role and will need someone with a keen sense of what a best-in-class creator structure should look like
Live and breathe content, and have a deep knowledge of TikTok, YouTube, & Snap and their content verticals
A curious mindset that likes to challenge traditional thinking and thrives on change
Collaborative and flourishes within a wider supportive team
Globally minded, but with a focus to deliver within key localized niches
An effective communicator who is able to influence both internal and external parties and work well with artists and managers
A keen sense of prioritization, being able to manage a high pressure workload and identify action that will make a difference
Added bonus, but not a deal breaker:
Additional languages
Previous experience of the music industry
An understanding of the AWAL model, ethos and brand values
An eye for the creative detail of SFV edits, to bring recommendations for optimization
Experience of engaging with fanbases and/or specific niche communities.