What You'll Do

Collaborate with the Content Lead to build and execute the overall content strategy for the CEO's personal channels, mixing long-form YouTube with fast short-form platforms (TikTok, Reels, Shorts).
Develop a continuous pipeline of original formats, blending sharp thought leadership, behind-the-scenes access, trend-reactive pieces, and culturally aware storytelling.
Write scripts, captions, and concepts that sound authentic to Carl's unique direct voice and energy, not like generic marketing copy.
Direct shoots with the CEO and other team members, creating a relaxed, natural, and high-trust environment to achieve a human and direct presence on screen.
Produce content from end to end: pitching clear ideas, scripting, directing, shooting, and overseeing post-production to ensure designed quality.
Track performance and interpret data insights, using them to iterate quickly and smartly across different platforms to maintain a clear point of view.
Stay on top of cultural moments, internet trends, and creator breakthroughs, knowing exactly when (and when not) to jump in to ensure we cut through.

What We're Looking For

Proven experience as a creative producer, video journalist, or content lead, ideally for a founder, creator, or other personality-driven channel.
A strong, sharp grasp of all major video platforms (YouTube, TikTok, Shorts, Reels), understanding platform-native best practices to ensure content feels right for each feed.
Excellent writing and scripting skills, with the pragmatism to fluidly adapt your voice and tone to match the CEO's personal, opinionated perspective.
Confidence in directing non-professional talent; you know how to establish a high-trust environment and make people look natural and human.
A true owner mindset with the drive to manage end-to-end production-from a clear concept to final execution, either solo or leading a small team.
Strong visual instincts; you know how to make things look good and feel culturally relevant to Gen Z and millennial audiences.
A genuine passion for tech, designed products, and culture, and the ability to articulate why our community should care about what we're building.