Job title: Content Editor - Classic FM Interactive
Location: Central London
Reports to: Managing Editor - Classic FM Interactive
Overall Purpose and Objectives
Classic FM is the UK's biggest classical music radio station, with over 5.2m listeners per week. Its digital arm, Classic FM Interactive, is the world's No.1 online destination for fans of classical music. Our industry-leading digital content extends to concert live streams, podcasts, the most engaged Facebook page in UK radio and live sessions with the world's greatest classical artists. Our site editorial includes breaking news stories, listicles, explainers and socially optimised content designed to go viral.
After a record-breaking 25th birthday year in 2017, our mission remains to take classical music to new audiences and to entertain and engage both new and existing fans of the genre.
We need a digital content editor to sit at the centre of the online team and create the most engaging and inventive content possible for our audience of music-savvy enthusiasts and curious discoverers. You'll know the difference between a regurgitated story and an inventive new angle, and you'll be able to write with wit and sensitivity about classical music and the wider cultural world.
Responsibilities:
Reporting to the Managing Editor, you'll work within the digital editorial team to develop multiplatform content from initial ideas to execution and promotion - all in the distinctive Classic FM tone.
Manage new content strands and provide boundless creative ideas to present the genre in new and inventive ways.
Monitoring social and news feeds to ensure content is topical and timely
Work with the wider programming, CRM, enterprise and commercial teams to create online content across the whole brand
Promote commercial ventures, such as live events and record releases
Evaluate all the above activities through the use of varied analytics tools, report back to the editorial team and make recommendations for future activity
Essential skills/experience:
Accurate writing/subbing
Impeccable headline skills for multiple mediums (news stories, push notifications, social media posts etc.)
Proven news sense
Ability to prioritise competing demands in a fast-moving environment
Excellent communication skills
Deep knowledge of music and love of Classic FM. Ideally, you will either have studied music or played a musical instrument
Experience of using various website CMS and related software including analytics tools, social media etc
Desirable skills/ experience
Experience of radio
Journalism background
Managing social media channels
Understanding of SEO
Video/audio editing