We're excited to be recruiting a Content Creator to help bring WWF-UK's work to life through bold, engaging visual storytelling. 


Brand is the umbrella which unites our entire organisation. Our inhouse Brand and Design team is the beating heart of brand creativity, and most of our brand campaigns originate here. We also work with external agencies, and we lead internal teams. This ensures our brand message is central to everyone's strategy, and that we're aligned and impactful across all our audiences.   You may have seen us across the London Underground and beyond, heard us on the radio and experienced us across the breadth of social channels - we're building our brand and our ambition is to be unmissable.


We champion creativity and good design thinking within the guidelines of our visual and verbal identity, leading brand & communications strategy, brand marketing, brand experience and creative design.  

You'll create high-quality content that helps people connect with our mission, understand the impact of our work and feel inspired to support action for nature.

Working across digital and social channels, you'll take ideas from initial concept through to final delivery, creating content that is clear, compelling and made for the platform and audience it needs to reach.

You'll work closely with colleagues across Brand & Design, Social Media, Supporter Experience, Corporate Communications and Fundraising, as well as external freelancers and agencies, to develop content that supports campaigns, fundraising activity, events and key moments throughout the year.

This is a hands-on creative role. You'll be comfortable shooting and editing film, developing visual concepts, creating platform-specific assets and shaping stories from sometimes complex subject matter. You'll also help make sure content feels consistent with WWF-UK's brand, tone of voice and visual identity.

You'll have a strong eye for what makes a story land, and you'll use that judgement to connect WWF-UK's work with relevant cultural moments, emerging formats and changing audience behaviours.

You'll also play an important role in helping us continually improve how we create content, testing new ideas and formats and working closely with the Social Media team to understand what is performing well and where we can do things differently.

We're looking for someone who is creative, curious and comfortable working at pace. You'll be able to balance strong creative instincts with accuracy, accessibility and attention to detail, making sure the content you create is engaging, inclusive and rooted in WWF-UK's expertise and evidence.


Skills and experience

You'll bring the following skills and experience to succeed in this role:

Essential

Significant experience creating high-quality visual content for digital and social channels, from initial concept through to final delivery
Strong editorial judgement and visual storytelling skills, with the ability to turn complex subjects into clear, engaging content for different audiences
Experience shooting and editing video content, with strong working knowledge of Adobe Creative Suite, including Premiere Pro or equivalent editing software
Good understanding of social and digital platforms, including formats, audience behaviours and content best practice
Experience creating content within an established brand identity, with strong attention to accuracy, accessibility and consistency
Strong organisational skills, with the ability to manage multiple priorities and deliver high-quality work at pace
Strong collaboration skills, with experience working across different teams and responding constructively to feedback

Desirable

Working knowledge of After Effects or other motion graphics and animation tools
Confidence briefing or managing freelancers, creatives or agencies
Ability to use audience insight or performance data to improve content
Familiarity with charity, purpose-led or complex organisational environments
An interest in creating content around environmental, social or science-based topics


What we offer

We believe in rewarding our team with more than just a salary. Here's what you can expect:

Annual leave starting at 26 days a year, rising one day each year to 31 days plus bank holidays
Flexible working options, to support your work life balance
7.5% employer contribution to pension, rising to 10% with employee contribution
Learning and development opportunities to help you grow
Regular wellbeing initiatives to support your health and happiness.

This is a UK based contract, and you are required to have the Right to Work in the UK. Unfortunately, we're unable to offer sponsorship and any offer of employment will be subject to evidence of your Right to Work in the UK.

This role is hybrid with a minimum 40% of your contracted hours spent at our beautiful UK head office, the Living Planet Centre in Woking, Surrey, where you'll hot desk among trees and gardens.