Custodian is the community-driven technology platform for car enthusiasts. We combine useful ownership tooling, a curated specialist car marketplace and enthusiast-friendly insurance with an active community of 60,000+ enthusiast users, making it easier than ever to own, share, and enjoy specialist cars... and in the future other collectible assets!

Our platform helps owners look after their cars with digital history files, invoice tracking, reminders, cost of ownership analytics, data room facility for selling your car, image and document storage and more. In the coming months, we'll be launching AI ownership assistant to support enthusiasts even more.

On top of this, Custodian offers best-in-class enthusiast-friendly insurance and a curated marketplace ("The Showroom"). The tooling and data from the digital garage allows us to offer more personalised services to our users and also allows us to more effectively price and select risk for insurance (and in the future, financing). In 2026, we'll be expanding the business into the enthusiast car mecca... the USA.

Today, over £1bn worth of cars are managed on Custodian, a growing book of insurance business and over 6,000 cars listed for sale to date on The Showroom. We're backed by top-tier venture capital and strategic investors, and are scaling rapidly in the UK ahead of international expansion.

Our Team & Culture
We're a team of car enthusiasts, engineers and operators spread across the UK, Europe and the US. We're united by a passion for cars and technology and a shared drive to transform how enthusiasts manage and enjoy their collections.

As a product-led company, we care deeply about our users and the wider automotive community. Our culture is collaborative, ambitious and hands-on: we expect everyone to bring ideas to the table and help build Custodian into the go-to platform for enthusiasts globally.

You'll work closely with Ben, our Head of Growth, and our three co-founders - Charles, a lifelong car enthusiast and historic racer with an investment banking background; Jeremy, a serial technology entrepreneur, previous Forbes 30 Under 30 winner and Y Combinator alumni; and Nathalia, an award-winning engineer and community builder. Together with our investors and advisors, who bring decades of experience in both insurance, technology and automotive, you'll be joining a team that's serious about execution but never forgets why we're here: because we love cars, technology and the communities which surround them!

The Role?
Custodian is looking for a passionate Content Creator to join the team and take responsibility for the conception, design and execution of digital visuals to be used in online advertising, digital marketing, our social media channels and our publication, The Apex. Someone to give our brand a voice. We're not just looking for an operator, but someone to bring ideas and good energy to the Custodian team.

We expect that the candidate will be proficient and experienced with software such as Photoshop / Figma / Premiere Pro / After Effects and be experienced behind or in front of the camera lens. A interest in the automotive world is a must, as we will be sending you out to capture some of the UK's best automotive events - providing unique access to the world's coolest cars, workshops and race meetings!

Furthermore, the candidate should have used or be interested in using AI tooling to support the development and output of the creative process.

You Will
Own the content calendar - plan, shoot and edit content to publish across our social media channels including writing compelling copy.
Use AI tooling to research, develop and create content.
Design and prepare digital creatives for our online advertising and digital marketing.
Photograph automotive events and capture the passion and vibrancy of the car community.
Prepare content for The Apex, our weekly publication.
Bring consistency to the company's brand aesthetic and develop fluency in Custodian's tone of voice.
Surface and pitch relevant and exciting content ideas to the rest of the team.
You Are
Experienced and proficient in any of the following softwares: Adobe Creative Suite (Photoshop, Lightroom, Illustrator, Premiere, After Effects), Figma etc. Experience could be gained via professional or personal projects - show us what you've done and the tools you've used! Alternative software stacks will be considered but evidence of capability is always a must. We see you DaVinci Resolve enthusiasts!
Proactive and ambitious, with a strong aesthetic vision.
Superb with a camera and understand content creation process from planning to shooting to editing to publishing.
A strong copywriter with an eye for sharp and intelligent copy.
A cars lover and eager to become a thought-leader in the automotive industry.
A self starter and have a take charge attitude.
A native English speaker or have a near native level.
Bonus Points
Have an understanding of the UK car community and the different car events, i.e. Goodwood, Caffeine & Machine, Concours events etc.
Experience working in a growing startup environment.
You have a driving license so you can attend and be involved in car events.
We would love to meet you if
You want to help build an incredible community of passionate car enthusiasts and improve the way the car community engages online.
You want to be a key part of growing a great company with great people.
You believe it's better to work with small numbers of awesome people than large numbers of average people.
Benefits
Join an experienced, highly motivated and fast-moving team, with all code written in-house by world-class developers.
Unique access to the world's coolest cars, owners, workshops and race meetings.
An exciting role in a venture capital-backed, fast-growing start-up.
Flexible working.
Regular team off-sites.
We're adding more benefits as we grow as a company. We're just getting started!