Nick Samwell-Smith,Executive Producer

Nick Samwell-Smith

Executive Producer, Creative Director

About Nick Samwell-Smith

I'm a Creative Director / Executive Producer of unscripted content - specialising in Entertainment and Factual Entertainment. I was Creative Director and then Managing Director at Initial, Endemol UK, for a decade, and oversaw hundreds of hours of programming every year.

Shows that I ran include Big Brother and Celebrity Big Brother (fifteen series), Soccer Aid (which I co-created with Robbie Williams and ran for a

I'm a Creative Director / Executive Producer of unscripted content - specialising in Entertainment and Factual Entertainment. I was Creative Director and then Managing Director at Initial, Endemol UK, for a decade, and oversaw hundreds of hours of programming every year.

Shows that I ran include Big Brother and Celebrity Big Brother (fifteen series), Soccer Aid (which I co-created with Robbie Williams and ran for a decade), Total Wipeout, Stars In Their Eyes, The Almost Impossible Game Show, Dating in the Dark, The Singer Takes It All, The Whole 19 Yards, and a bunch more.

I have recently gone a bit off-piste and delivered a Music Feature Documentary for Sky Arts (The Yardbirds: In Their Own Words), a $1million dollar live entertainment event in Riyadh, and a global Obs Doc based in Qatar, through my little production company, Don't Think Twice.

I'm a passionate and dedicated Show Runner and specialise in handling big, scary, hairy shows with large teams. I love dealing with complex challenges in the fields of format, talent, contributor, and client management.

I'm available for creative / editorial consultancy, development work (including writing, deck design and pitching), and as an Executive Producer.

Credits

The Yardbirds: In Their Own Words

( Apr 2024 - Dec 2024 )

Don't Think Twice / Penny Lane / Sky Arts 1

Executive Producer

Riyadh Season Treasure

( Sep 2023 - Mar 2024 )

Content Kings / Don't Think Twice / YouTube

Executive Producer

The Pearl, Qatar: The World's Most Luxurious Island

( Jan 2022 - Feb 2023 )

Spun Gold / Don't Think Twice

Executive Producer

Dancing with Horses

( Feb 2019 - Nov 2019 )

Studio 1 / Fox International

Executive Producer

Game4Grenfell

( July 2017 - Sep 2017 )

Expectation / Sky 1

Executive Producer

The Almost Impossible Game Show

( Jun 2015 - May 2016 )

Endemol UK / ITV2

Executive Producer

Big Brother & Celebrity Big Brother

( Jan 2011 - Mar 2016 )

Endemol UK / Channel 5

Show Runner

Soccer Aid

( Apr 2006 - Feb 2016 )

Endemol UK / ITV

Creative Director

Total Wipeout

( Sep 2008 - Jan 2012 )

Endemol UK / BBC

Creative Director

Equipment

Additional Information

Specialisms

Employment History

2005 - 2016: Creative Director, then Managing Director, Initial (Endemol UK)

2016 - 2018: Creative Director, Expectation Entertainment

2018 - 2021: Creative Director, Studio 1

2021 - Current: Founder and Executive Producer, Don't Think Twice

Additional Information