Worked on video content for international YouTube creators, ranging from small channels to those with over 10 million subscribers.
Watched long-form videos (20+ minutes), identified their essence and most captivating moments, and restructured them into a script plan.
Edited videos down to short-form content (2-5 minutes), maintaining key messaging and engaging elements.
Adapted videos to platform-specific requirements - adjusting aspect ratio, frame rate, and censoring sensitive content (e.g., blood, weapons, fire).
Added vibrant graphic captions (MOGRTs), dynamic inserts, English subtitles, and trendy music to engage viewers from the first seconds.
Produced multiple versions for A/B testing, experimenting with sequence, pacing, music, and structure to maximize viewer retention.
Created 1-3 vertical versions for Instagram Reels, TikTok, and YouTube Shorts, optimizing for platform-specific algorithms.
Designed attention-grabbing thumbnails in Photoshop, enhancing click-through rates.
Collaborated with the editing team, analyzing performance metrics (retention, reach) and re-editing based on data-driven insights.
Additional Information Industry: Social Media
Programme Type: Entertainment
Programme Length: Under 10 minutes