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Your focus in this role will be on viral reach, engaging our consumers & pushing the boundaries of surprise when it comes to Red Bull's social content. You'll take over the creation of real time reactive content for Red Bull's social media properties.In this role, you'll create and formalize social content formats that can be utilized across the entire company (countries and projects).You'll support on working with markets to evolve social content best practices and build & conceptualise formats. When needed, you'll also educate key stakeholders in what good social content is and how it works.You'll get on set to oversee the execution of content for our social platforms. You'll work across the entire world of Red Bull, but with a primary focus on our global audience pages (@redbull), mainly focusing on content for YouTube, Facebook and Instagram.Another aspect of this role will be to stay up-to-date with social content trends and increase knowledge sharing within the company as well as with markets on what's happening in the social media landscape.You'll deep dive into the performance of our social content based on the analytics and work to improve our output through data driven creation and experimentation.Your areas of knowledge and expertise that matter most for this role: * 5+ years in large reach production role * Experience in producing content explicitly for social media * Background in social video editing and production * Personal passion, experience & love for social media * Knowledge and understanding of emerging platforms and digital trends * Team player who is able to operate independently & think strategically
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