Social Producers are journalists, story tellers and strategists on a mission to create compelling, engaging and innovative social content, digital content and campaigns. These Producers enhance and extend the journalism that CNN does across platforms. They are smart, agile thinkers who can see what is interesting in a TV segment, or find something interesting beyond the broadcast and execute in ways that drive views, likes and shares across CNN's social accounts and digital platforms.
This is a hybrid role between CNN's Social TV and Social Publishing team, responsible for creating content for CNN Digital and publishing to CNN International social accounts. The successful candidate will be a creative collaborator who thrives at the intersection of linear television and interactive media. They must be at home both in a control room and logged into a content management system. They will need to be resourceful and prepared to use every tool available; from writing articles to creating attention-worthy social and digital content daily. They will know how to engage with audiences across social networks, seeking new ways to weave social voices back into the fabric of our shows. They must be teachers and collaborators, sharing their vision for interactive storytelling and communication with everyone in the newsroom from Anchors to Associate Producers.
Key duties and responsibilities include:
Writing articles highlighting key news developments that happen on CNN International's television programming.
Taking incoming breaking news or compelling, newsworthy interviews from our primetime shows, and writing content around these television moments for CNN digital.
Amplifying such content across CNN and CNN International's social platforms in a way that resonates with the broader CNNI social and digital audience.
Maintaining close coordination between CNN International's TV programming and CNN digital, working with Correspondents and showing teams how to boost their content through social media.
Publishing CNN digital text content and video content across CNN and CNN International's Facebook and Twitter accounts during the 1pm GMT - 9pm GMT hours.
Editing social videos around key CNN International TV moments, and then publishing these video across CNN International, and sometimes CNN social platforms.
Knowledge and experience required
Essential:
A passion for real-time news, breaking news and social media
A self-starter, motivated by social media success and breaking news
Proven experience working in a digital native or social media publishing environment for a news organisation
Strong writing skills with immaculate attention to detail
Demonstrated success creating buzz-worthy editorial content (written, video, graphics, interactive) and proven success publishing to social media platforms and creating social campaigns across Twitter, Instagram, Facebook, Snapchat, etc.
Fluent in social media analytics, including Crowdtangle, NewsWhip Spike, Social Flow, Omniture, etc.
Must be able to adapt to a 24/7 news environment
Desirable:
Previous experience of publishing through a content management system
Experience in shooting video and editing video content
Experience with Photoshop
Previous experience working with talent and correspondents
Previous experience working with a global news organisation
Working from our London office in the heart of Soho, you will have the opportunity to work for a truly global media company. With global scope and local focus, we'll find and share news that matter to our diverse audiences and clients.