The Platform Editor is a member of the editorial team responsible for bringing All 4 and its sub-brands (e.g. Walter Presents) to life across all owned-and-operated channels.

Each Platform Editor is responsible for a particular platform group (web, mobile, big screen), as well as owning an audience taste group based on programme viewing. They will also be tasked with creating and managing specific areas of All 4, including the All 4 homepage, Channel Pages (Walter Presents, VICE etc), collections and 'Watch Next.' The role reports to the Daily Editor for All 4.

Key Responsibilities

• Take personal responsibility for maximising viewing on All 4, in line with the priorities laid out by the Daily Editor and by actively identify cross-promotional opportunities
• Realise the All 4 tone-of-voice through intelligent curation and copy-writing including homepage planning, curating channel pages and collections and writing weekly newsletters
• Manage daily image selection and collaborate with Picture Editors to routinely review and optimise on-platform editorial image selection and be able to identify best practice in platform editing from a broad range of competitor services
• Offer proficiency in a particular platform group (web, mobile, big screen), inputting into the development of front- and back-end products as appropriate
• Become an expert in audience targeting, with a view to maximise viewing and drive retention within your own designated taste group; Devise and implement MVT and A/B tests on All 4 and input into user-testing sessions
• Demonstrate a passion for television and All 4 content and recognise the appeal of a wide variety of programming to different audiences
• Play an active role in building a collaborative and generous culture
• Enshrine the 360 Diversity Charter in work practices.
* Note the role may require out-of-hours working*

Essential Experience

• Demonstrable experience in content creation and managing CMS
• Demonstrable experience in, or significant exposure to, brand creation and on-going management
• Demonstrable experience in copy-writing, web/app editing and image selection
• Experience in the sophisticated use of audience data
• Demonstrable knowledge of the All 4 archive of programming
• An understand of best practice SEO
• Experience of working in a fast-paced media environment
• Basic knowledge of Photoshop (desirable but not essential)

Person Specification & Key Competencies

Creativity/Vision
• Interpretation and matching of audience wants and needs
• Allow themselves to be curious whilst maintaining focus
• Learns from failures and feedback
• Builds creative confidence by setting small creative challenges
• Uses empathy to understand other perspectives
• Questions assumptions
• Scrutinises the behaviour of viewers and competitors to identify new ways of doing things
• Creates opportunities to be innovative and think about things differently
• Able to work around constraints and push boundaries

Organisation
• Ability to plan ahead, make good decisions, analyse different possibilities, and effectively accomplish a wide variety of tasks
• Anticipates the possibility that amendments have to be made and plan accordingly
• Adapts and integrates new information into a nearly completed project
• Ability to problem solve, handle competing priorities, be able to multi-task and have the ability to effectively process and re-organise planning structures to ensure a successful conclusion
• Can accommodate and reorganise a schedule

Time Management
• Makes quality time for the most important priorities
• Thoughtfully plans their schedule and skilfully distinguishes urgent and important tasks
• Easily handles multiple tasks at the same time, while considering plans for future tasks
• Looks ahead and doesn't get stuck in the here and now, while attending to a broad range of activities

Team Values
• Passionate
• Collaborative
• Generous
• Inquisitive
• Innovative
• Adaptable
• Optimistic