Gardeningetc.com was launched in June 2020 as the UK's first mainstream media website devoted to providing ideas, advice and buying guides for people looking to make the most of their outside space. Our view is that people want to live in and enjoy their garden for living, eating, cooking and play in the same way that they enjoy the rest of their homes. It is part of a portfolio of home interest websites including its sister brand, Livingetc, that look to create audiences of global scale. Our structure is a hybrid of centralised hub teams and strong brand leads, and Gardeningetc.com is led by a brand editor, working closely with hub teams to ensure specialism in output, as well as specialists in garden content across our other gardening brands.


Job Purpose

The role holder will be tasked with broadening the scope of our success across our key evergreen subject areas, ensuring we perform well in search for both our product coverage as well as ideas and advice content - as well as helping us to build our international audience. The jobholder will be responsible for increasing audience to our key content by implementing an agreed content strategy built on combining an instinctive market knowledge as well as a first-class SEO pedigree. You will work as part of a specialist evergreen content team that delivers content to all our digital brands so in addition to providing close support to the Gardeningetc brand lead, you may also be required to create content for our other brands on relevant topics. You will write fresh content, update existing evergreen content, all with a view to ensuring rankings success in our target areas.


Key responsibilities

Work with the Brand Lead and Hub leads to create and publish new evergreen content for the site as required
Edit existing content on the site as required by the brand lead and hub leads for SEO purposes
Update homepage and deputise for day-to-day editing duties as required
Monitor rankings performance as required and audit existing content for compliance with best practice
Monitor performance of relevant content and report to key stakeholders
Amend and edit to continually improve position and performance
Work with brand lead to manage social media channels of the key brand
Work closely with commercial stakeholders to maximise revenue possibilities of pages
Create branded newsletters as required
Requirements
What do I need to succeed?

A strong interest in and understanding of the homes and gardens sector
First-rate SEO expertise and be able to evidence growth produced from previous employment
An excellent digital content creator
Relentless approach to delivery. You'll be totally on top of the numbers and see the early trends before anyone else.
Exceptional editing skills which come from a clear understanding of the audience
You'll have a passion for the data side of web editing and closely monitor and interpret performance and trends
A ruthless approach to success - you'll be able to combine coming up with transformative ideas with a determined approach to ensure they are delivered
A great communicator - both with the industry and the wider Future team
Benefits
As well as our standard benefits, we have a number of awesome perks available to our staff including:

Unlimited paid time off (yes you read that right!)
A share in our success- every member of staff receives a profit pool bonus at the end of our financial year
Complete flexibility to work from home however you can chose to work in one of our offices when they reopen!
Free digital magazine subscriptions and access to back copies of our print magazines and bookazines
Discounted gym membership and onsite health & wellbeing (yoga at lunch anyone?!)
Annual Future conference - get together with your colleagues to celebrate success and look forward to what's next
Regular staff socials arranged by our wonderful Employee Community & Culture committees
Huge opportunities to learn and develop whether through professional qualifications, exposure to incredible business projects or informal lunch & learns, hosted by your colleagues