We are the AA. And we keep everyone's show on the road. There for our customers wherever and whenever they need us, we're always ready for anything. That's why, for over 100 years, we've continued to evolve and adapt. Today, as the nation's number one motoring organization, we offer a range of excellent products and services to millions of customers.

Location: Covent Garden, London

Permanent/Full Time

Salary: Up to £40,000

This is the job
Reporting directly to the Digital Content Lead, you'll join a team of passionate and creative Digital Content Editors.

You'll be an experienced and confident copywriter, editor and content producer who loves words and can spot a typo at 20 paces. Whether you're writing for the app or website, you'll deliver brilliant, on-brand UX content that engages and delights. And you'll always have our customers in mind - from making the technical stuff simple, to making our membership compelling.

We're looking for someone to take responsibility for UX content within the self-service and support sections of our site - a pivotal part of our digital offering. Collaborating closely with our designers, you'll be instrumental in making our customer journeys easy to find and use. You'll also need to be comfortable working with a CMS, as you'll be building and editing pages within Sitecore.

You'll be working within a tight-knit, agile scrum team - so you'll need to be self-sufficient, as well as great at building effective working relationships with stakeholders. And you'll relish the challenge of contributing to exciting projects, whether it's writing content to guide users through reporting a breakdown online, creating helpful advice and support content for our customers that's optimised for search, or managing content across chatbot and IVR messaging systems.

We're investing significantly in our digital portfolio, and you'll play a key role in transforming our digital customer journeys. You'll join a team of talented designers and editors, working in a central London location. This is a great opportunity to be involved in defining the future of one of Britain's most trusted brands.

What will I be doing?
Write and edit copy in line with our brand, tone of voice and house style guidelines, and our content strategy
Translate legal/compliance requirements into user-focused plain English
Work across multiple projects, using your knowledge to develop outstanding content across all digital channels

Work collaboratively with the wider design team, including UI/UX designers, to create user-focused copy and seamless customer journeys
Build and edit content pages in Sitecore CMS
Present content to stakeholders, incorporate feedback and be an advocate for our content principles
Carry out user research to inform content decisions
Know and understand the KPIs for the department, and use them when you're creating content
What do I need?
Capability, knowledge and experience:

At least 3 years' experience as a copywriter or editor creating content for websites and/or apps
Confident writing UX copy, and familiar with user journeys, wireframes and transactional content
Experienced at writing high-quality, engaging copy that's mobile-first and optimised for search engine visibility (SEO)
Excellent written and verbal communication and a meticulous attention to detail when proofreading your own or another editor's work
Results-focused and strategic approach to your work, with an appreciation of how data and insight should influence copy
Familiar with Sitecore CMS or equivalent CMS systems
Excellent MS Office and Adobe Acrobat experience
Familiar with working in agile/scrum environments (desirable)
Experience of working with JIRA (desirable)
Experience using Google Analytics to inform and improve content and conversion (desirable)
Experience of editing basic code, such as HTML and Mustache (desirable)
Personal characteristics:

Self-starter that takes the initiative and works well in teams
Good organisational skills, including the ability to manage competing priorities and meet tight deadlines
Good interpersonal skills, able to communicate on all levels including director level
An eagerness to learn and develop
Reflects and exhibits the AA brand values - Courtesy, Care, Expertise, Dynamism and Collaboration